56 lines
2.4 KiB
Markdown
56 lines
2.4 KiB
Markdown
---
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name: brand-voice-generator
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description: Develop consistent brand voice and messaging guidelines for companies and personal brands. Creates tone, style, and communication frameworks that align with brand values and target audience preferences.
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---
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# Brand Voice Generator
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Create comprehensive brand voice guidelines and messaging frameworks that ensure consistent communication across all touchpoints and team members.
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## When to Use This Skill
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Use this skill for:
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- Developing brand voice guidelines for new companies
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- Refining existing brand messaging strategy
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- Creating team communication standards
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- Establishing tone for different content types
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- Aligning brand voice with target audience
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- Maintaining consistency across marketing channels
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## Brand Voice Framework
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### Core Voice Attributes
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Define your brand's personality through key characteristics:
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- **Tone**: Professional, Casual, Authoritative, Friendly, Playful
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- **Personality**: Innovative, Reliable, Bold, Approachable, Expert
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- **Values**: Transparency, Quality, Innovation, Customer-First, Sustainability
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- **Emotional Connection**: Inspiring, Reassuring, Exciting, Trustworthy, Empowering
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### Communication Guidelines
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Establish clear rules for all brand communications:
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- **Language Style**: Formal vs informal, technical vs simple
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- **Sentence Structure**: Short and punchy vs descriptive and flowing
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- **Vocabulary Choices**: Industry jargon vs everyday language
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- **Cultural Considerations**: Regional preferences and sensitivities
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## Implementation Process
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1. **Brand Analysis**: Review existing materials and competitor positioning
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2. **Audience Research**: Understand target demographic preferences
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3. **Voice Definition**: Establish core attributes and personality traits
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4. **Style Guidelines**: Create specific rules for different content types
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5. **Example Creation**: Develop samples for various scenarios
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6. **Team Training**: Provide clear guidelines for consistent implementation
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## Voice Applications
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### Content Types
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- **Website Copy**: Homepage, about page, product descriptions
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- **Social Media**: Platform-specific tone adaptations
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- **Email Marketing**: Subject lines, body content, signatures
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- **Customer Service**: Support responses, FAQ content
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- **Sales Materials**: Proposals, presentations, follow-ups
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- **Blog Content**: Educational articles, thought leadership
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### Consistency Standards
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Maintain voice across all touchpoints while adapting to context and medium requirements. |