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--- a/.claude-plugin/plugin.json
+++ b/.claude-plugin/plugin.json
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+{
+  "name": "content-skills",
+  "description": "Professional content creation and optimization tools including Ken-style social media content, SEO optimization, and brand voice management",
+  "version": "0.0.0-2025.11.28",
+  "author": {
+    "name": "Kuse AI",
+    "email": "contact@kuse.ai"
+  },
+  "skills": [
+    "./skills/ken-style-social-media",
+    "./skills/content-optimization",
+    "./skills/brand-voice-generator"
+  ]
+}
--- a/README.md
+++ b/README.md
@@ -0,0 +1,3 @@
+# content-skills
+
+Professional content creation and optimization tools including Ken-style social media content, SEO optimization, and brand voice management
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--- a/skills/brand-voice-generator/SKILL.md
+++ b/skills/brand-voice-generator/SKILL.md
@@ -0,0 +1,56 @@
+---
+name: brand-voice-generator
+description: Develop consistent brand voice and messaging guidelines for companies and personal brands. Creates tone, style, and communication frameworks that align with brand values and target audience preferences.
+---
+
+# Brand Voice Generator
+
+Create comprehensive brand voice guidelines and messaging frameworks that ensure consistent communication across all touchpoints and team members.
+
+## When to Use This Skill
+
+Use this skill for:
+- Developing brand voice guidelines for new companies
+- Refining existing brand messaging strategy
+- Creating team communication standards
+- Establishing tone for different content types
+- Aligning brand voice with target audience
+- Maintaining consistency across marketing channels
+
+## Brand Voice Framework
+
+### Core Voice Attributes
+Define your brand's personality through key characteristics:
+- **Tone**: Professional, Casual, Authoritative, Friendly, Playful
+- **Personality**: Innovative, Reliable, Bold, Approachable, Expert
+- **Values**: Transparency, Quality, Innovation, Customer-First, Sustainability
+- **Emotional Connection**: Inspiring, Reassuring, Exciting, Trustworthy, Empowering
+
+### Communication Guidelines
+Establish clear rules for all brand communications:
+- **Language Style**: Formal vs informal, technical vs simple
+- **Sentence Structure**: Short and punchy vs descriptive and flowing
+- **Vocabulary Choices**: Industry jargon vs everyday language
+- **Cultural Considerations**: Regional preferences and sensitivities
+
+## Implementation Process
+
+1. **Brand Analysis**: Review existing materials and competitor positioning
+2. **Audience Research**: Understand target demographic preferences
+3. **Voice Definition**: Establish core attributes and personality traits
+4. **Style Guidelines**: Create specific rules for different content types
+5. **Example Creation**: Develop samples for various scenarios
+6. **Team Training**: Provide clear guidelines for consistent implementation
+
+## Voice Applications
+
+### Content Types
+- **Website Copy**: Homepage, about page, product descriptions
+- **Social Media**: Platform-specific tone adaptations
+- **Email Marketing**: Subject lines, body content, signatures
+- **Customer Service**: Support responses, FAQ content
+- **Sales Materials**: Proposals, presentations, follow-ups
+- **Blog Content**: Educational articles, thought leadership
+
+### Consistency Standards
+Maintain voice across all touchpoints while adapting to context and medium requirements.
--- a/skills/content-optimization/SKILL.md
+++ b/skills/content-optimization/SKILL.md
@@ -0,0 +1,172 @@
+---
+name: content-optimization
+description: Optimize content for SEO, engagement, and conversion across multiple platforms. Analyzes content structure, readability, keyword density, and provides actionable recommendations for blog posts, landing pages, social media, and marketing materials.
+---
+
+# Content Optimization Suite
+
+Analyze and optimize content for maximum search engine visibility, user engagement, and conversion performance across digital platforms.
+
+## When to Use This Skill
+
+Use this skill for:
+- SEO optimization of blog posts and articles
+- Landing page copy improvement
+- Social media content optimization
+- Email marketing copy enhancement
+- Product descriptions and sales pages
+- Content audit and strategy development
+- Readability and accessibility improvements
+
+## Optimization Categories
+
+### SEO Content Optimization
+- **Keyword research and integration** with natural placement strategies
+- **Meta tags optimization** for title, description, and schema markup
+- **Content structure analysis** with heading hierarchy and internal linking
+- **Technical SEO** including page speed and mobile optimization factors
+- **Competitor analysis** and content gap identification
+
+### Engagement Optimization
+- **Readability analysis** using Flesch-Kincaid and similar metrics
+- **Content structure** with scannable formatting and visual hierarchy
+- **Hook development** for attention-grabbing introductions
+- **Call-to-action optimization** with psychological triggers
+- **Storytelling integration** for emotional connection
+
+### Conversion Optimization
+- **Persuasion frameworks** including AIDA, PAS, and Before/After/Bridge
+- **Social proof integration** with testimonials and case studies
+- **Urgency and scarcity tactics** with ethical implementation
+- **Trust signal optimization** for credibility building
+- **Funnel-aware content** tailored to buyer journey stages
+
+## Analysis Framework
+
+### Content Audit Process
+Load `references/audit-checklist.md` for comprehensive evaluation criteria:
+
+1. **Technical Analysis**
+   - Word count and reading time optimization
+   - Keyword density and semantic keyword usage
+   - Meta tag completeness and optimization
+   - Internal and external link analysis
+   - Image optimization and alt text
+
+2. **User Experience Evaluation**
+   - Readability score and grade level assessment
+   - Content structure and visual hierarchy
+   - Mobile responsiveness and accessibility
+   - Page loading speed impact
+   - User engagement metrics prediction
+
+3. **Conversion Analysis**
+   - Call-to-action placement and effectiveness
+   - Value proposition clarity
+   - Objection handling and trust building
+   - Social proof integration
+   - Funnel alignment assessment
+
+## Optimization Workflows
+
+### Blog Post Optimization
+```
+1. Keyword Research → Target primary and semantic keywords
+2. Title Optimization → Create compelling, SEO-friendly headlines
+3. Meta Description → Write click-worthy descriptions under 160 characters
+4. Content Structure → Organize with H1-H6 hierarchy
+5. Internal Linking → Connect to relevant existing content
+6. Readability → Ensure 8th-grade reading level or below
+7. CTA Integration → Add relevant conversion opportunities
+```
+
+### Landing Page Optimization
+```
+1. Value Proposition → Clear, benefit-focused headline
+2. Social Proof → Add testimonials and credibility indicators
+3. Content Flow → Follow persuasion framework (AIDA/PAS)
+4. Form Optimization → Minimize friction, maximize conversions
+5. Mobile Experience → Ensure responsive design and fast loading
+6. A/B Testing → Prepare variants for key elements
+```
+
+### Social Media Optimization
+```
+1. Platform Adaptation → Tailor content to platform algorithms
+2. Engagement Hooks → Create scroll-stopping opening lines
+3. Visual Integration → Plan complementary images/videos
+4. Hashtag Strategy → Research and implement relevant tags
+5. Timing Optimization → Schedule for peak audience activity
+6. Community Building → Encourage interaction and sharing
+```
+
+## Optimization Tools and Metrics
+
+### SEO Metrics
+Reference `assets/seo-checklist.html` for complete evaluation:
+- **Primary keyword placement** in title, headings, and first paragraph
+- **Keyword density** between 1-3% for primary keywords
+- **Semantic keywords** naturally integrated throughout content
+- **Meta title length** between 50-60 characters
+- **Meta description length** between 150-160 characters
+
+### Readability Standards
+- **Flesch Reading Ease**: 60-70 (standard) or 70-80 (fairly easy)
+- **Average sentence length**: 15-20 words maximum
+- **Paragraph length**: 3-4 sentences maximum
+- **Subheading frequency**: Every 300-400 words
+- **Bullet points and lists**: Break up dense text blocks
+
+### Conversion Elements
+- **Above-fold CTA**: Primary action visible without scrolling
+- **Trust indicators**: Customer logos, certifications, guarantees
+- **Social proof**: Testimonials, reviews, user counts
+- **Urgency signals**: Limited time offers, scarcity indicators
+- **Risk reduction**: Money-back guarantees, free trials
+
+## Content Enhancement Strategies
+
+### Headlines and Hooks
+Load `references/headline-formulas.md` for proven templates:
+- **Benefit-driven headlines**: Focus on user value and outcomes
+- **Curiosity gaps**: Create intrigue without clickbait
+- **Number-based titles**: Leverage list psychology
+- **Problem/solution format**: Address pain points directly
+- **Power words**: Use emotional and action-oriented language
+
+### Body Content Optimization
+- **Story integration**: Use narrative structure for engagement
+- **Transition phrases**: Create smooth content flow
+- **Active voice preference**: Increase clarity and impact
+- **Specific details**: Replace vague statements with concrete examples
+- **Reader benefit focus**: Answer "What's in it for me?"
+
+### Call-to-Action Optimization
+- **Action-oriented verbs**: Use strong, specific language
+- **Value proposition**: Clearly state what user receives
+- **Visual prominence**: Use contrasting colors and whitespace
+- **Placement strategy**: Multiple CTAs without overwhelming
+- **A/B testing framework**: Test variations systematically
+
+## Implementation Guidelines
+
+### Content Strategy Alignment
+- Analyze target audience demographics and psychographics
+- Map content to buyer journey stages (awareness, consideration, decision)
+- Align with brand voice and messaging consistency
+- Consider seasonal and industry-specific timing factors
+- Plan content distribution across multiple channels
+
+### Performance Monitoring
+- Track organic search rankings for target keywords
+- Monitor engagement metrics (time on page, bounce rate, shares)
+- Measure conversion rates and attribution
+- Analyze user feedback and comments
+- Conduct regular content audits and updates
+
+## Supporting Resources
+
+- `references/audit-checklist.md`: Comprehensive content evaluation framework
+- `references/headline-formulas.md`: Proven headline templates and examples
+- `assets/seo-checklist.html`: Interactive SEO optimization checklist
+- `scripts/content-analyzer.py`: Automated content analysis tool
--- a/skills/content-optimization/references/audit-checklist.md
+++ b/skills/content-optimization/references/audit-checklist.md
@@ -0,0 +1,183 @@
+# Content Optimization Audit Checklist
+
+## SEO Technical Analysis
+
+### Keyword Optimization
+- [ ] **Primary keyword identified** - Single focus keyword with search volume
+- [ ] **Primary keyword in title** - Appears naturally in page title
+- [ ] **Primary keyword in H1** - Used in main heading without stuffing
+- [ ] **Primary keyword in first paragraph** - Mentioned within first 100 words
+- [ ] **Primary keyword density** - 1-3% throughout content
+- [ ] **Semantic keywords integrated** - Related terms used naturally
+- [ ] **Long-tail variations included** - Multiple keyword variations covered
+- [ ] **Keyword cannibalization avoided** - No competing internal pages
+
+### Meta Tags and Structure
+- [ ] **Title tag optimized** - 50-60 characters, compelling and keyword-rich
+- [ ] **Meta description written** - 150-160 characters, includes CTA
+- [ ] **H1 tag unique** - One H1 per page, different from title tag
+- [ ] **Heading hierarchy logical** - H2, H3, H4 used in proper order
+- [ ] **URL structure clean** - Short, descriptive, includes target keyword
+- [ ] **Schema markup implemented** - Structured data for rich snippets
+- [ ] **Canonical tags set** - Avoid duplicate content issues
+- [ ] **Open Graph tags** - Social media sharing optimization
+
+### Content Structure
+- [ ] **Word count appropriate** - 1,500+ words for competitive topics
+- [ ] **Content depth sufficient** - Comprehensive coverage of topic
+- [ ] **Subheadings frequent** - Every 300-400 words maximum
+- [ ] **Bullet points used** - Break up dense text blocks
+- [ ] **Internal links included** - 3-5 relevant internal links
+- [ ] **External links added** - 1-2 authoritative external sources
+- [ ] **Table of contents** - For long-form content (1,500+ words)
+- [ ] **FAQ section included** - Addresses common user questions
+
+## Readability and User Experience
+
+### Readability Metrics
+- [ ] **Flesch Reading Ease** - Score of 60+ (standard to easy)
+- [ ] **Grade level appropriate** - 8th grade or below for general audience
+- [ ] **Average sentence length** - 15-20 words maximum
+- [ ] **Paragraph length optimal** - 3-4 sentences maximum
+- [ ] **Transition words used** - Smooth flow between ideas
+- [ ] **Active voice preferred** - 80%+ active voice usage
+- [ ] **Simple vocabulary** - Avoid jargon unless necessary
+- [ ] **Personal pronouns** - Use "you" to engage readers
+
+### Visual Hierarchy
+- [ ] **Scannable format** - Easy to skim and find information
+- [ ] **Whitespace utilized** - Adequate spacing between elements
+- [ ] **Font choice readable** - Clean, web-safe fonts
+- [ ] **Font size appropriate** - 16px minimum for body text
+- [ ] **Line height optimal** - 1.5-1.6 for body text
+- [ ] **Contrast sufficient** - WCAG AA compliance (4.5:1 ratio)
+- [ ] **Mobile responsive** - Readable on all device sizes
+- [ ] **Loading speed fast** - Under 3 seconds load time
+
+### Engagement Elements
+- [ ] **Introduction compelling** - Hook within first 2 sentences
+- [ ] **Value proposition clear** - What reader will gain
+- [ ] **Story elements included** - Narrative structure where appropriate
+- [ ] **Examples provided** - Concrete illustrations of concepts
+- [ ] **Data and statistics** - Credible numbers to support claims
+- [ ] **Images optimized** - Relevant, high-quality, fast-loading
+- [ ] **Alt text written** - Descriptive alt tags for all images
+- [ ] **Video content considered** - Multimedia for complex topics
+
+## Conversion Optimization
+
+### Call-to-Action (CTA) Elements
+- [ ] **Primary CTA above fold** - Visible without scrolling
+- [ ] **CTA text action-oriented** - Strong verbs (Download, Start, Get)
+- [ ] **Value proposition in CTA** - What user receives
+- [ ] **CTA color contrasts** - Stands out from background
+- [ ] **Multiple CTAs strategically placed** - Throughout content
+- [ ] **CTA relevance maintained** - Matches content topic
+- [ ] **Urgency or scarcity included** - When appropriate and honest
+- [ ] **CTA button size adequate** - Easy to click on mobile
+
+### Trust and Credibility
+- [ ] **Author bio included** - Establishes expertise and authority
+- [ ] **Publication date visible** - Shows content freshness
+- [ ] **Last updated date** - Indicates content maintenance
+- [ ] **Sources cited** - Links to authoritative references
+- [ ] **Social proof added** - Testimonials, reviews, or case studies
+- [ ] **Contact information accessible** - Easy to find company details
+- [ ] **Privacy policy linked** - Builds trust for data collection
+- [ ] **Security badges displayed** - For e-commerce or lead gen
+
+### Persuasion Framework
+- [ ] **Problem identification** - Clearly states user pain point
+- [ ] **Solution presentation** - Offers clear resolution
+- [ ] **Benefits over features** - Focuses on user value
+- [ ] **Objection handling** - Addresses common concerns
+- [ ] **Social proof integration** - Customer success stories
+- [ ] **Risk reversal offered** - Guarantees or free trials
+- [ ] **Scarcity or urgency** - Limited time or quantity (when true)
+- [ ] **Clear next steps** - Obvious path forward for user
+
+## Platform-Specific Optimization
+
+### Blog Post Checklist
+- [ ] **Category assigned** - Proper blog categorization
+- [ ] **Tags added** - Relevant topic tags (5-10 maximum)
+- [ ] **Featured image set** - Eye-catching, relevant thumbnail
+- [ ] **Social sharing buttons** - Easy sharing options
+- [ ] **Related posts suggested** - Keep readers engaged
+- [ ] **Comment section enabled** - Encourage engagement
+- [ ] **Email capture included** - Newsletter signup opportunity
+- [ ] **Print-friendly format** - Clean printing layout
+
+### Landing Page Checklist
+- [ ] **Single focused goal** - One primary conversion objective
+- [ ] **Navigation simplified** - Minimal distractions
+- [ ] **Headline benefit-focused** - Clear value proposition
+- [ ] **Subheadline supporting** - Elaborates on main benefit
+- [ ] **Hero image relevant** - Supports main message
+- [ ] **Form fields minimal** - Only essential information
+- [ ] **Progressive disclosure** - Complex forms broken into steps
+- [ ] **Thank you page optimized** - Next steps after conversion
+
+### E-commerce Product Pages
+- [ ] **Product title descriptive** - Includes key features/benefits
+- [ ] **High-quality images** - Multiple angles, zoom functionality
+- [ ] **Detailed description** - Comprehensive product information
+- [ ] **Specifications listed** - Technical details in scannable format
+- [ ] **Customer reviews displayed** - Social proof and ratings
+- [ ] **Related products shown** - Cross-selling opportunities
+- [ ] **Stock status clear** - Availability information
+- [ ] **Shipping information** - Costs and delivery times
+
+## Content Performance Metrics
+
+### SEO Metrics to Track
+- [ ] **Organic search rankings** - Position for target keywords
+- [ ] **Organic traffic volume** - Sessions from search engines
+- [ ] **Click-through rate** - From search results to page
+- [ ] **Bounce rate** - Percentage leaving immediately
+- [ ] **Time on page** - Average engagement duration
+- [ ] **Pages per session** - Content stickiness measure
+- [ ] **Internal link clicks** - Related content engagement
+- [ ] **Featured snippet capture** - Position zero achievements
+
+### Engagement Metrics
+- [ ] **Social shares** - Content virality indicator
+- [ ] **Comments and interactions** - Community engagement
+- [ ] **Email signups** - Lead generation effectiveness
+- [ ] **Download rates** - Content offer performance
+- [ ] **Video watch time** - Multimedia engagement
+- [ ] **Return visitor rate** - Content quality indicator
+- [ ] **Mobile vs desktop usage** - Device preference insights
+- [ ] **Geographic performance** - Regional content effectiveness
+
+### Conversion Metrics
+- [ ] **Conversion rate** - Primary goal completion percentage
+- [ ] **Lead quality score** - Sales-qualified lead percentage
+- [ ] **Customer acquisition cost** - Cost per converted customer
+- [ ] **Lifetime value** - Long-term customer worth
+- [ ] **Attribution analysis** - Content's role in conversion path
+- [ ] **A/B test results** - Variation performance comparison
+- [ ] **Heat map analysis** - User behavior patterns
+- [ ] **Form abandonment rate** - Conversion friction points
+
+## Ongoing Optimization
+
+### Regular Maintenance Tasks
+- [ ] **Content freshness updates** - Quarterly content reviews
+- [ ] **Broken link checks** - Monthly link validation
+- [ ] **Image optimization** - Compress and update images
+- [ ] **Speed optimization** - Regular performance audits
+- [ ] **Mobile experience testing** - Cross-device functionality
+- [ ] **Security updates** - SSL certificates and plugins
+- [ ] **Backup verification** - Ensure data protection
+- [ ] **Analytics review** - Monthly performance analysis
+
+### Content Strategy Evolution
+- [ ] **Competitor analysis** - Quarterly competitive research
+- [ ] **Keyword research updates** - New opportunity identification
+- [ ] **User feedback integration** - Comments and survey insights
+- [ ] **Seasonal content planning** - Holiday and event alignment
+- [ ] **Content gap analysis** - Missing topic identification
+- [ ] **Format experimentation** - Video, podcasts, interactive content
+- [ ] **Distribution channel testing** - Social platforms and partnerships
+- [ ] **Content repurposing** - Maximize existing content value
--- a/skills/content-optimization/references/headline-formulas.md
+++ b/skills/content-optimization/references/headline-formulas.md
@@ -0,0 +1,223 @@
+# Proven Headline Formulas and Templates
+
+## High-Converting Headline Categories
+
+### 1. Benefit-Driven Headlines
+
+#### "How to [Achieve Desired Outcome] in [Timeframe]"
+- How to Increase Website Traffic by 300% in 90 Days
+- How to Learn Python Programming in 30 Days
+- How to Build a Successful Blog in 6 Months
+
+#### "The Complete Guide to [Desired Outcome]"
+- The Complete Guide to Email Marketing for Small Business
+- The Complete Guide to Remote Work Productivity
+- The Complete Guide to Instagram Growth
+
+#### "[Number] Ways to [Achieve Benefit] Without [Common Obstacle]"
+- 15 Ways to Boost Sales Without Increasing Ad Spend
+- 10 Ways to Learn Programming Without Going to College
+- 7 Ways to Lose Weight Without Extreme Dieting
+
+### 2. Problem-Solution Headlines
+
+#### "Stop [Negative Behavior] and Start [Positive Behavior]"
+- Stop Wasting Time on Social Media and Start Building Your Business
+- Stop Guessing at SEO and Start Ranking Higher
+- Stop Struggling with Finances and Start Building Wealth
+
+#### "Why [Target Audience] Struggle with [Problem] (And How to Fix It)"
+- Why Small Businesses Struggle with Marketing (And How to Fix It)
+- Why Students Struggle with Time Management (And How to Fix It)
+- Why Entrepreneurs Struggle with Burnout (And How to Fix It)
+
+#### "The [Negative Outcome] That's Killing Your [Desired Result]"
+- The Marketing Mistakes That's Killing Your Conversion Rate
+- The Productivity Habits That's Killing Your Focus
+- The Design Flaws That's Killing Your User Experience
+
+### 3. Curiosity and Intrigue Headlines
+
+#### "The Secret [Industry] Experts Don't Want You to Know"
+- The Secret Marketing Experts Don't Want You to Know
+- The Secret Fitness Experts Don't Want You to Know
+- The Secret Real Estate Experts Don't Want You to Know
+
+#### "What [Successful Person/Company] Taught Me About [Topic]"
+- What Steve Jobs Taught Me About Innovation
+- What Amazon Taught Me About Customer Service
+- What Nike Taught Me About Brand Building
+
+#### "I [Did Something Unusual] and Here's What Happened"
+- I Quit Social Media for 30 Days and Here's What Happened
+- I Tried 5 Different Productivity Methods and Here's What Happened
+- I Launched a Business with $100 and Here's What Happened
+
+### 4. Number and List Headlines
+
+#### "[Number] [Adjective] [Thing] That [Benefit/Outcome]"
+- 15 Simple Habits That Transform Your Morning Routine
+- 8 Powerful Strategies That Double Your Email Open Rates
+- 12 Essential Tools That Streamline Your Workflow
+
+#### "The Only [Number] [Things] You Need to [Achieve Outcome]"
+- The Only 5 Marketing Channels You Need to Grow Your Business
+- The Only 3 Skills You Need to Become a Data Scientist
+- The Only 7 Exercises You Need for a Full-Body Workout
+
+#### "[Number] [Time Period] [Achievement] (Without [Common Method])"
+- 30-Day Transformation Challenge (Without Extreme Measures)
+- 6-Month Business Growth Plan (Without Massive Investment)
+- 21-Day Habit Formation Guide (Without Willpower)
+
+### 5. Comparison and Versus Headlines
+
+#### "[Option A] vs [Option B]: Which is Better for [Outcome]?"
+- Email Marketing vs Social Media: Which is Better for Lead Generation?
+- Remote Work vs Office Work: Which is Better for Productivity?
+- Organic Growth vs Paid Ads: Which is Better for Startups?
+
+#### "Why [Popular Choice] is Wrong and [Alternative Choice] is Right"
+- Why Traditional Education is Wrong and Self-Learning is Right
+- Why Hustle Culture is Wrong and Balanced Growth is Right
+- Why Perfect Planning is Wrong and Quick Action is Right
+
+#### "[Old Way] is Dead. Here's the [New Way]"
+- Cold Calling is Dead. Here's the New Way to Generate Leads
+- Traditional Advertising is Dead. Here's the New Way to Reach Customers
+- Standard Networking is Dead. Here's the New Way to Build Connections
+
+### 6. Urgency and Scarcity Headlines
+
+#### "Last Chance to [Get Benefit] Before [Deadline/Change]"
+- Last Chance to Lock in Early Bird Pricing Before Friday
+- Last Chance to Register Before Class Fills Up
+- Last Chance to Download Before We Remove This Free Resource
+
+#### "Only [Number] [Time Period] Left to [Take Action]"
+- Only 48 Hours Left to Claim Your Free Consultation
+- Only 3 Days Left to Join the Beta Program
+- Only 1 Week Left to Secure Your Spot
+
+#### "[Benefit] Disappears in [Timeframe]"
+- Free Shipping Disappears in 24 Hours
+- Early Bird Pricing Disappears in 3 Days
+- Bonus Content Disappears in 1 Week
+
+### 7. Emotional and Personal Headlines
+
+#### "The [Emotion] Truth About [Topic]"
+- The Painful Truth About Starting a Business
+- The Surprising Truth About Success
+- The Hidden Truth About Productivity
+
+#### "Why I [Personal Action] and Why You Should Too"
+- Why I Quit My 6-Figure Job and Why You Should Too
+- Why I Started Waking Up at 5 AM and Why You Should Too
+- Why I Deleted All My Social Media and Why You Should Too
+
+#### "How [Personal Struggle] Led to [Personal Success]"
+- How My Business Failure Led to My Biggest Success
+- How My Fear of Public Speaking Led to My Best Career Move
+- How My Health Scare Led to My Life Transformation
+
+## Advanced Headline Optimization
+
+### Power Words for Headlines
+
+#### High-Impact Action Words
+- Transform, Revolutionize, Dominate, Master, Accelerate
+- Breakthrough, Unleash, Discover, Reveal, Unlock
+- Eliminate, Destroy, Crush, Obliterate, Annihilate
+- Boost, Skyrocket, Multiply, Maximize, Optimize
+
+#### Emotional Trigger Words
+- **Curiosity**: Secret, Hidden, Revealed, Behind-the-Scenes, Insider
+- **Fear**: Warning, Danger, Mistake, Trap, Killer
+- **Greed**: Free, Bonus, Extra, Double, Triple
+- **Pride**: Exclusive, Elite, VIP, Premium, Advanced
+- **Urgency**: Now, Today, Immediate, Instant, Quick
+
+#### Authority Words
+- Proven, Tested, Verified, Research-Backed, Expert-Approved
+- Scientific, Data-Driven, Evidence-Based, Clinically-Tested
+- Professional, Official, Certified, Validated, Guaranteed
+
+### Headline Length Guidelines
+
+#### SEO Optimization
+- **Google Title Tags**: 50-60 characters (including spaces)
+- **Blog Post Headlines**: 60-70 characters for social sharing
+- **Email Subject Lines**: 40-50 characters for mobile
+- **Social Media Posts**: Platform-specific limits
+
+#### Platform-Specific Recommendations
+- **Facebook**: 40 characters or less for maximum engagement
+- **Twitter**: 100-120 characters with hashtags
+- **LinkedIn**: 150-200 characters for professional content
+- **Instagram**: 125 characters before "more" button
+
+### A/B Testing Framework
+
+#### Elements to Test
+- **Headline Length**: Short vs medium vs long
+- **Question vs Statement**: Interrogative vs declarative
+- **Numbers**: Specific numbers vs round numbers
+- **Power Words**: Emotional vs rational language
+- **Personal vs Impersonal**: "You" vs "People"
+
+#### Testing Methodology
+1. **Single Variable Testing**: Change only one element
+2. **Statistical Significance**: Run until 95% confidence
+3. **Sample Size**: Minimum 1,000 views per variation
+4. **Test Duration**: Run for at least 1 week
+5. **Winner Implementation**: Apply learnings to future headlines
+
+### Headline Validation Checklist
+
+#### Before Publishing
+- [ ] **Keyword Included**: Primary SEO keyword naturally integrated
+- [ ] **Benefit Clear**: Reader knows what they'll gain
+- [ ] **Target Audience Obvious**: Specific group identified
+- [ ] **Emotional Hook**: Appeals to emotions or desires
+- [ ] **Urgency Present**: Time-sensitive or action-oriented
+- [ ] **Specificity**: Numbers, timeframes, or concrete details
+- [ ] **Readability**: Easy to understand at first glance
+- [ ] **Character Count**: Appropriate for intended platform
+
+#### Post-Performance Analysis
+- [ ] **Click-Through Rate**: Above industry average
+- [ ] **Engagement Metrics**: Comments, shares, time on page
+- [ ] **Conversion Rate**: Meets or exceeds goals
+- [ ] **Search Performance**: Ranking for target keywords
+- [ ] **Social Sharing**: Viral potential and spread
+- [ ] **Brand Alignment**: Consistent with brand voice
+- [ ] **Long-term Value**: Evergreen vs timely content
+- [ ] **Competitor Analysis**: Outperforming similar content
+
+## Industry-Specific Headline Examples
+
+### Technology and Software
+- "The [Software] Integration That Cut Our Processing Time by 75%"
+- "[Number] Coding Mistakes That Are Slowing Down Your Development"
+- "Why [Technology] Will Replace [Old Technology] by [Year]"
+
+### Health and Fitness
+- "The 15-Minute Workout That Burns More Calories Than an Hour at the Gym"
+- "Why Counting Calories is Sabotaging Your Weight Loss Goals"
+- "The Mediterranean Diet: [Number] Recipes That Changed My Life"
+
+### Business and Marketing
+- "How [Company] Increased Revenue by [Percentage] in [Timeframe]"
+- "The [Marketing Strategy] That Generated [Number] Leads in [Timeframe]"
+- "[Number] Business Books That Every Entrepreneur Must Read"
+
+### Personal Development
+- "The Morning Routine That Transformed My Productivity"
+- "Why Positive Thinking is Keeping You Stuck (And What to Do Instead)"
+- "[Number] Habits That Successful People Never Skip"
+
+### Finance and Investment
+- "How to Build a [Dollar Amount] Emergency Fund in [Timeframe]"
+- "The Investment Strategy That Beat the Market by [Percentage]"
+- "[Number] Money Mistakes That Are Keeping You Poor"
--- a/skills/ken-style-social-media/SKILL.md
+++ b/skills/ken-style-social-media/SKILL.md
@@ -0,0 +1,79 @@
+---
+name: ken-style-social-media
+description: Generate authentic social media content in Ken's distinctive multilingual style - mixing Cantonese, English, and Traditional Chinese for personal branding, product promotion, and educational content. Perfect for creating viral posts that combine vulnerability, authority, and conversion optimization.
+---
+
+# Ken Style Social Media Content Creator
+
+Generate engaging social media content that captures Ken's signature multilingual storytelling approach, combining authenticity with strategic conversion optimization.
+
+## When to Use This Skill
+
+Use this skill when creating:
+- Personal brand building posts
+- Product showcase content
+- Educational content sharing
+- Controversial discussion starters
+- Authentic storytelling with commercial goals
+- Content mixing Cantonese, English, and Traditional Chinese
+
+## Core Style Elements
+
+### Multilingual Expression Strategy
+- **Cantonese**: Personal stories, local community building ("係", "嘅", "btw")
+- **English**: Professional insights, data-driven content ("exact method", "consistently")
+- **Traditional Chinese**: Product descriptions, educational content
+
+### Authentic Vulnerability Framework
+- Acknowledge weaknesses while reframing them as strengths
+- Share real data and specific achievements
+- Express genuine mission and values
+- Invite open feedback and discussion
+
+### Content Structure Templates
+
+Load `references/content-templates.md` for complete template library including:
+
+#### Authority Building Template
+```
+好榮幸被{{ORGANIZATION}}邀請{{EVENT}}
+Btw好多人話我{{WEAKNESS}}
+但係{{REFRAME_MESSAGE}}
+想出一分力幫到{{REGION}}{{INDUSTRY}}發展
+```
+
+#### Product Showcase Template
+```
+{{TARGET_GROUP}}都有{{PAIN_POINT}}
+用AI整{{SOLUTION}}
+{{FEATURE_LIST}}
+工具是{{PRODUCT_NAME}}
+```
+
+#### Educational Content Template
+```
+Here's how to {{GOAL}} and get {{RESULT}} in under {{TIME}}
+This is the exact method I've used to go from {{START}} to {{END}}
+Follow and I'll share {{RESOURCES}}
+```
+
+## Implementation Workflow
+
+1. **Identify Content Type**: Choose from personal brand, product, educational, or discussion
+2. **Select Primary Language**: Based on target audience and platform
+3. **Apply Template Framework**: Use corresponding template from assets
+4. **Integrate Personal Elements**: Add authentic experiences and data
+5. **Optimize for Platform**: Adjust length and style for specific social platform
+
+## Key Success Principles
+
+- Base all content on real experiences and data
+- Maintain cultural sensitivity across languages
+- Balance commercial goals with educational value
+- Use specific metrics and achievements for credibility
+- Include clear mission-driven messaging
+- End with genuine call-to-action or discussion prompt
+
+## Supporting Resources
+
+Reference `references/style-guide.md` for detailed language characteristics and `assets/content-templates.md` for complete template library with fill-in variables.
--- a/skills/ken-style-social-media/assets/content-templates.md
+++ b/skills/ken-style-social-media/assets/content-templates.md
@@ -0,0 +1,152 @@
+# Ken风格内容模板库
+
+## A类：个人品牌建设模板
+
+### A1: 权威背书 + 脆弱性重塑
+```
+好榮幸被{{AUTHORITY_ORG}}邀請{{EVENT_ACTION}}
+識咗好多{{INDUSTRY_PEERS}}同埋{{NOTABLE_PEOPLE}}
+Btw好多人話我{{WEAKNESS_AREA}}好廢🥹
+但係想同大家講{{WEAKNESS_AREA}}唔代表{{NEGATIVE_IMPLICATION}}
+{{ALTERNATIVE_STRENGTH}}先係最重要
+同埋我真係冇擺時間去{{TRADITIONAL_APPROACH}}所以{{RESULT}}
+That's why {{OUTCOME_EXPLANATION}}
+{{ACHIEVEMENT_DATA}}有認真做的都幾好{{SUCCESS_METRIC}}💯
+想出一分力幫到{{REGION}}{{INDUSTRY}}發展
+有意見隨時提！我會聽同埋改進
+```
+
+### A2: 使命驱动型
+```
+{{PROBLEM_STATEMENT}}真係好大問題
+用咗{{TIME_INVESTMENT}}去研究{{SUBJECT_AREA}}
+發現{{KEY_INSIGHT}}
+所以決定{{SOLUTION_ACTION}}
+想幫{{TARGET_DEMOGRAPHIC}}解決{{SPECIFIC_PAIN}}
+雖然{{EXISTING_ALTERNATIVES}}已經有
+但係{{DIFFERENTIATION_POINT}}
+希望{{IMPACT_VISION}}
+{{CALL_TO_ACTION}}
+```
+
+## B类：产品功能展示模板
+
+### B1: 痛点识别 + AI解决方案
+```
+{{TARGET_USER_GROUP}}都有{{ANXIETY_POINT}}
+{{CONTEXT_DESCRIPTION}}
+通常都要求{{HIGH_STANDARD}}
+所以趁{{TIMING_OPPORTUNITY}}
+用AI整{{SOLUTION_DESCRIPTION}}
+{{FEATURE_1}}唔會重覆 幫你{{BENEFIT_1}}
+做完可以{{FEATURE_2}}{{ADDITIONAL_BENEFIT}}
+俾個{{INPUT_TYPE}}佢 甚至{{ADVANCED_FEATURE}}🥹
+工具是{{PRODUCT_NAME}}
+```
+
+### B2: 紧迫感 + 详细演示
+```
+不學會{{TECHNOLOGY_TREND}}真的要被淘汰
+上傳{{FILE_TYPE}}（{{FILE_DESCRIPTION}}）
+然後輸入{{COMMAND_TYPE}}
+{{OUTPUT_RESULT}}就生成為{{FORMAT}}
+有{{FEATURE_LIST}}
+還會幫你{{EXTRA_CAPABILITY}}
+題目不是像{{COMPETITOR}}只有{{LIMITATION}}
+還有{{ADVANCED_FEATURES}}
+工具是{{PRODUCT_NAME}}
+```
+
+## C类：教育内容分享模板
+
+### C1: 方法论框架分享
+```
+Here's how to {{DESIRED_OUTCOME}} and get {{SPECIFIC_RESULT}} in under {{TIME_FRAME}}.
+This is the exact method I've used to go from {{STARTING_POINT}} to {{ACHIEVEMENT_POINT}} consistently.
+There are only {{NUMBER}} ways to {{ACTION_VERB}} if you're {{CONDITION}}.
+{{METHOD_OVERVIEW}}
+Most people mess up because they think {{COMMON_MISTAKE}}
+But the truth is {{COUNTERINTUITIVE_INSIGHT}}
+For example, I've {{PERSONAL_SUCCESS_CASE}} just through {{SPECIFIC_METHOD}}
+I'm not going to gatekeep, follow and comment {{KEYWORD}}
+I'll send you {{RESOURCE_PROMISE}}
+```
+
+### C2: 成功案例 + 具体策略
+```
+{{TIME_PERIOD}} ago I was {{HUMBLE_BEGINNING}} with only {{INITIAL_METRICS}}
+Today I have {{CURRENT_ACHIEVEMENT}} and here's exactly what I did
+The secret isn't {{FALSE_BELIEF}} - it's {{ACTUAL_SECRET}}
+Here's my exact {{STEP_COUNT}}-step framework:
+1) {{STEP_ONE_ACTION}}
+2) {{STEP_TWO_ACTION}}
+3) {{STEP_THREE_ACTION}}
+This resulted in {{SPECIFIC_OUTCOME}}
+Follow me and I'll share {{ADDITIONAL_VALUE}}
+```
+
+## D类：争议讨论启动模板
+
+### D1: 极端例子引入
+```
+{{CONTROVERSIAL_STATEMENT}}
+我知道呢個聽落{{EXPECTED_REACTION}}
+但係{{TIME_REFERENCE}}前我{{EXTREME_ACTION}}
+例如{{SPECIFIC_EXAMPLE}}
+結果係{{SURPRISING_OUTCOME}}
+所以{{LESSON_LEARNED}}
+唔係話{{EXTREME_INTERPRETATION}}
+而係{{BALANCED_PERSPECTIVE}}
+你哋點睇？
+```
+
+### D2: 反常规观点
+```
+Everyone thinks {{CONVENTIONAL_WISDOM}} but I'm going to prove you wrong
+{{TIME_REFERENCE}} I {{UNCONVENTIONAL_ACTION}} and {{RESULT}}
+Most people told me {{CRITICISM_RECEIVED}}
+But here's what actually happened: {{DETAILED_OUTCOME}}
+The truth is {{COUNTERINTUITIVE_TRUTH}}
+I'm not saying {{DISCLAIMER}}
+But {{NUANCED_POSITION}}
+Try this and let me know what happens
+```
+
+## 变量填充指南
+
+### 常用权威机构
+- Google AI, Anthropic, OpenAI
+- Stanford, MIT, Harvard
+- Y Combinator, Sequoia Capital
+- TechCrunch, Forbes
+
+### 典型弱点重塑
+- GPA低 → 实践能力强
+- 英文accent → 文化多样性
+- 害羞内向 → 深度思考
+- 技术背景弱 → 用户视角
+
+### 产品功能描述
+- 無限練習題生成
+- 即時評分和反饋
+- 個人化學習路徑
+- AI驅動的內容優化
+
+### 目标用户群体
+- 大學生、留學生
+- 職場新人、創業者
+- AI學習者、技術愛好者
+- 教育工作者、內容創作者
+
+### 成功数据示例
+- 從0到10萬粉絲
+- 用戶滿意度95%+
+- 學習效率提升300%
+- 6個月內達成目標
+
+## 使用注意事項
+
+1. **真实性原则**: 所有数据和经历必须基于事实
+2. **文化敏感**: 注意不同地区的表达习惯
+3. **平台适配**: 根据平台特色调整语言风格
+4. **价值优先**: 确保每条内容都有实际用户价值
--- a/skills/ken-style-social-media/references/style-guide.md
+++ b/skills/ken-style-social-media/references/style-guide.md
@@ -0,0 +1,87 @@
+# Ken风格社媒写作指南
+
+## 语言特色标准
+
+### 广东话表达特征
+- **语法结构**: 係、嘅、唔、俾、咗、緊、佢
+- **情感调性**: 亲切、本土、真实
+- **使用场景**: 个人故事分享、本地社区建设
+- **目标受众**: 香港、广东地区用户
+
+### 英文表达特点
+- **专业词汇**: "exact method", "consistently", "here's how"
+- **数据导向**: 具体时间、数字、成果
+- **语调特征**: 专业但平易近人，带有轻微港式英语特色
+- **使用场景**: 国际受众、专业发展内容
+
+### 繁体中文风格
+- **正式程度**: 正式但保持亲和力
+- **表达方式**: 清晰的产品描述、功能列表
+- **情感符号**: 适度使用emoji增加情感连接🥹💯
+- **使用场景**: 产品演示、教程说明
+
+## 内容结构设计
+
+### Hook开头策略
+1. **权威背书**: "好榮幸被[知名机构]邀請"
+2. **痛点共鸣**: "[目标群体]都有[具体焦虑]"
+3. **争议话题**: "不學會[技能]真的要被淘汰"
+4. **数据震撼**: "[具体数字] in under [时间]"
+
+### 中段发展框架
+- **个人经历**: 承认弱点 + 重新定义价值
+- **功能演示**: 详细步骤 + 具体收益
+- **方法分享**: 可操作框架 + 成功案例
+- **争议讨论**: 极端例子 + 平衡观点
+
+### 结尾CTA模式
+- **使命表达**: "想出一分力幫到[地区][行业]發展"
+- **开放态度**: "有意見隨時提！我會聽同埋改進"
+- **价值承诺**: "follow我會分享更多[内容类型]"
+- **产品植入**: 自然提及工具或品牌名称
+
+## 真实性维护原则
+
+### 脆弱性表达
+- 主动承认真实不足（GPA低、英文accent等）
+- 解释选择背后的逻辑和价值观
+- 展现学习和改进的持续态度
+- 避免过度自贬或虚假谦逊
+
+### 成就分享标准
+- 使用具体、可验证的数据
+- 提供实施的具体方法和过程
+- 承认限制和改进空间
+- 关联更大的使命和社会价值
+
+### 商业平衡
+- 教育价值优先于推广目标
+- 产品植入要自然、相关
+- 避免过度商业化的表达
+- 长期关系胜过短期转化
+
+## 平台适配策略
+
+### Instagram/小红书
+- 视觉呈现优先
+- 适合产品功能展示
+- 使用更多emoji和视觉元素
+- 内容简洁但信息密度高
+
+### LinkedIn
+- 专业导向内容
+- 英文为主，偶尔混用
+- 强调数据和成就
+- 关注行业insights
+
+### TikTok/YouTube Shorts
+- 娱乐性和争议性增强
+- 快节奏信息传递
+- 适合extreme examples
+- hook要特别强烈
+
+### 微博/Twitter
+- 实时性和讨论性
+- 适合观点表达
+- 字数限制下的精炼表达
+- 互动性优先