commit 7faaab45e2d3e4a524c8965bdb2c91937f2e6e20 Author: Zhongwei Li Date: Sun Nov 30 08:36:09 2025 +0800 Initial commit diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json new file mode 100644 index 0000000..a90df8a --- /dev/null +++ b/.claude-plugin/plugin.json @@ -0,0 +1,14 @@ +{ + "name": "content-skills", + "description": "Professional content creation and optimization tools including Ken-style social media content, SEO optimization, and brand voice management", + "version": "0.0.0-2025.11.28", + "author": { + "name": "Kuse AI", + "email": "contact@kuse.ai" + }, + "skills": [ + "./skills/ken-style-social-media", + "./skills/content-optimization", + "./skills/brand-voice-generator" + ] +} \ No newline at end of file diff --git a/README.md b/README.md new file mode 100644 index 0000000..0c8ee71 --- /dev/null +++ b/README.md @@ -0,0 +1,3 @@ +# content-skills + +Professional content creation and optimization tools including Ken-style social media content, SEO optimization, and brand voice management diff --git a/plugin.lock.json b/plugin.lock.json new file mode 100644 index 0000000..d4d3cbc --- /dev/null +++ b/plugin.lock.json @@ -0,0 +1,68 @@ +{ + "$schema": "internal://schemas/plugin.lock.v1.json", + "pluginId": "gh:kuse-ai/kuse-skills:content-skills", + "normalized": { + "repo": null, + "ref": "refs/tags/v20251128.0", + "commit": "fcee45bb3ff5db4a9ea2b459273f26d1d015ece4", + "treeHash": "b3371609d55232cf8b8796f38780c3ae736c7ae154bf1538e454f35ef7bd99cc", + "generatedAt": "2025-11-28T10:20:00.144363Z", + "toolVersion": "publish_plugins.py@0.2.0" + }, + "origin": { + "remote": "git@github.com:zhongweili/42plugin-data.git", + "branch": "master", + "commit": "aa1497ed0949fd50e99e70d6324a29c5b34f9390", + "repoRoot": "/Users/zhongweili/projects/openmind/42plugin-data" + }, + "manifest": { + "name": "content-skills", + "description": "Professional content creation and optimization tools including Ken-style social media content, SEO optimization, and brand voice management" + }, + "content": { + "files": [ + { + "path": "README.md", + "sha256": "840bc7f68847a9d2215f2efbf413cb919faff7ca6afb3d1c2222add6b85ae4a6" + }, + { + "path": ".claude-plugin/plugin.json", + "sha256": "e42a7c06cf225a4114eff8625072189cf59394f7a647b46353ed71769ccbe050" + }, + { + "path": "skills/ken-style-social-media/SKILL.md", + "sha256": "1ca2a920e5a8c9699dda978f08e5df09859d49a656a5341d5cc9ca98c5be1722" + }, + { + "path": "skills/ken-style-social-media/references/style-guide.md", + "sha256": "c5585204bd4bfdcd78c7548cb46274b85985ca46c1fd485e77af4789fa500f5b" + }, + { + "path": "skills/ken-style-social-media/assets/content-templates.md", + "sha256": "3a99406a5310157c5d1ea81853300d5c032707bd5054b56d88e8ae4ec142511a" + }, + { + "path": "skills/brand-voice-generator/SKILL.md", + "sha256": "d03aed25d52af0c15500c7aad2fcc44c4f25ea82eb0b4dfbb3a746f7d8974038" + }, + { + "path": "skills/content-optimization/SKILL.md", + "sha256": "29debbc2adb31fa4e98fb0d4ad31314282c1220e4b3e77f1ebf4ac01015ba845" + }, + { + "path": "skills/content-optimization/references/headline-formulas.md", + "sha256": "9a5fc413282ce90abd95da6648e5218d87cfe10263ee20b912996d5f4dbd48cf" + }, + { + "path": "skills/content-optimization/references/audit-checklist.md", + "sha256": "8283cc44551157539fc887f4f4811a84acda5e397bdc420296ae82692ef6c12d" + } + ], + "dirSha256": "b3371609d55232cf8b8796f38780c3ae736c7ae154bf1538e454f35ef7bd99cc" + }, + "security": { + "scannedAt": null, + "scannerVersion": null, + "flags": [] + } +} \ No newline at end of file diff --git a/skills/brand-voice-generator/SKILL.md b/skills/brand-voice-generator/SKILL.md new file mode 100644 index 0000000..a6c228e --- /dev/null +++ b/skills/brand-voice-generator/SKILL.md @@ -0,0 +1,56 @@ +--- +name: brand-voice-generator +description: Develop consistent brand voice and messaging guidelines for companies and personal brands. Creates tone, style, and communication frameworks that align with brand values and target audience preferences. +--- + +# Brand Voice Generator + +Create comprehensive brand voice guidelines and messaging frameworks that ensure consistent communication across all touchpoints and team members. + +## When to Use This Skill + +Use this skill for: +- Developing brand voice guidelines for new companies +- Refining existing brand messaging strategy +- Creating team communication standards +- Establishing tone for different content types +- Aligning brand voice with target audience +- Maintaining consistency across marketing channels + +## Brand Voice Framework + +### Core Voice Attributes +Define your brand's personality through key characteristics: +- **Tone**: Professional, Casual, Authoritative, Friendly, Playful +- **Personality**: Innovative, Reliable, Bold, Approachable, Expert +- **Values**: Transparency, Quality, Innovation, Customer-First, Sustainability +- **Emotional Connection**: Inspiring, Reassuring, Exciting, Trustworthy, Empowering + +### Communication Guidelines +Establish clear rules for all brand communications: +- **Language Style**: Formal vs informal, technical vs simple +- **Sentence Structure**: Short and punchy vs descriptive and flowing +- **Vocabulary Choices**: Industry jargon vs everyday language +- **Cultural Considerations**: Regional preferences and sensitivities + +## Implementation Process + +1. **Brand Analysis**: Review existing materials and competitor positioning +2. **Audience Research**: Understand target demographic preferences +3. **Voice Definition**: Establish core attributes and personality traits +4. **Style Guidelines**: Create specific rules for different content types +5. **Example Creation**: Develop samples for various scenarios +6. **Team Training**: Provide clear guidelines for consistent implementation + +## Voice Applications + +### Content Types +- **Website Copy**: Homepage, about page, product descriptions +- **Social Media**: Platform-specific tone adaptations +- **Email Marketing**: Subject lines, body content, signatures +- **Customer Service**: Support responses, FAQ content +- **Sales Materials**: Proposals, presentations, follow-ups +- **Blog Content**: Educational articles, thought leadership + +### Consistency Standards +Maintain voice across all touchpoints while adapting to context and medium requirements. \ No newline at end of file diff --git a/skills/content-optimization/SKILL.md b/skills/content-optimization/SKILL.md new file mode 100644 index 0000000..832ca73 --- /dev/null +++ b/skills/content-optimization/SKILL.md @@ -0,0 +1,172 @@ +--- +name: content-optimization +description: Optimize content for SEO, engagement, and conversion across multiple platforms. Analyzes content structure, readability, keyword density, and provides actionable recommendations for blog posts, landing pages, social media, and marketing materials. +--- + +# Content Optimization Suite + +Analyze and optimize content for maximum search engine visibility, user engagement, and conversion performance across digital platforms. + +## When to Use This Skill + +Use this skill for: +- SEO optimization of blog posts and articles +- Landing page copy improvement +- Social media content optimization +- Email marketing copy enhancement +- Product descriptions and sales pages +- Content audit and strategy development +- Readability and accessibility improvements + +## Optimization Categories + +### SEO Content Optimization +- **Keyword research and integration** with natural placement strategies +- **Meta tags optimization** for title, description, and schema markup +- **Content structure analysis** with heading hierarchy and internal linking +- **Technical SEO** including page speed and mobile optimization factors +- **Competitor analysis** and content gap identification + +### Engagement Optimization +- **Readability analysis** using Flesch-Kincaid and similar metrics +- **Content structure** with scannable formatting and visual hierarchy +- **Hook development** for attention-grabbing introductions +- **Call-to-action optimization** with psychological triggers +- **Storytelling integration** for emotional connection + +### Conversion Optimization +- **Persuasion frameworks** including AIDA, PAS, and Before/After/Bridge +- **Social proof integration** with testimonials and case studies +- **Urgency and scarcity tactics** with ethical implementation +- **Trust signal optimization** for credibility building +- **Funnel-aware content** tailored to buyer journey stages + +## Analysis Framework + +### Content Audit Process +Load `references/audit-checklist.md` for comprehensive evaluation criteria: + +1. **Technical Analysis** + - Word count and reading time optimization + - Keyword density and semantic keyword usage + - Meta tag completeness and optimization + - Internal and external link analysis + - Image optimization and alt text + +2. **User Experience Evaluation** + - Readability score and grade level assessment + - Content structure and visual hierarchy + - Mobile responsiveness and accessibility + - Page loading speed impact + - User engagement metrics prediction + +3. **Conversion Analysis** + - Call-to-action placement and effectiveness + - Value proposition clarity + - Objection handling and trust building + - Social proof integration + - Funnel alignment assessment + +## Optimization Workflows + +### Blog Post Optimization +``` +1. Keyword Research → Target primary and semantic keywords +2. Title Optimization → Create compelling, SEO-friendly headlines +3. Meta Description → Write click-worthy descriptions under 160 characters +4. Content Structure → Organize with H1-H6 hierarchy +5. Internal Linking → Connect to relevant existing content +6. Readability → Ensure 8th-grade reading level or below +7. CTA Integration → Add relevant conversion opportunities +``` + +### Landing Page Optimization +``` +1. Value Proposition → Clear, benefit-focused headline +2. Social Proof → Add testimonials and credibility indicators +3. Content Flow → Follow persuasion framework (AIDA/PAS) +4. Form Optimization → Minimize friction, maximize conversions +5. Mobile Experience → Ensure responsive design and fast loading +6. A/B Testing → Prepare variants for key elements +``` + +### Social Media Optimization +``` +1. Platform Adaptation → Tailor content to platform algorithms +2. Engagement Hooks → Create scroll-stopping opening lines +3. Visual Integration → Plan complementary images/videos +4. Hashtag Strategy → Research and implement relevant tags +5. Timing Optimization → Schedule for peak audience activity +6. Community Building → Encourage interaction and sharing +``` + +## Optimization Tools and Metrics + +### SEO Metrics +Reference `assets/seo-checklist.html` for complete evaluation: +- **Primary keyword placement** in title, headings, and first paragraph +- **Keyword density** between 1-3% for primary keywords +- **Semantic keywords** naturally integrated throughout content +- **Meta title length** between 50-60 characters +- **Meta description length** between 150-160 characters + +### Readability Standards +- **Flesch Reading Ease**: 60-70 (standard) or 70-80 (fairly easy) +- **Average sentence length**: 15-20 words maximum +- **Paragraph length**: 3-4 sentences maximum +- **Subheading frequency**: Every 300-400 words +- **Bullet points and lists**: Break up dense text blocks + +### Conversion Elements +- **Above-fold CTA**: Primary action visible without scrolling +- **Trust indicators**: Customer logos, certifications, guarantees +- **Social proof**: Testimonials, reviews, user counts +- **Urgency signals**: Limited time offers, scarcity indicators +- **Risk reduction**: Money-back guarantees, free trials + +## Content Enhancement Strategies + +### Headlines and Hooks +Load `references/headline-formulas.md` for proven templates: +- **Benefit-driven headlines**: Focus on user value and outcomes +- **Curiosity gaps**: Create intrigue without clickbait +- **Number-based titles**: Leverage list psychology +- **Problem/solution format**: Address pain points directly +- **Power words**: Use emotional and action-oriented language + +### Body Content Optimization +- **Story integration**: Use narrative structure for engagement +- **Transition phrases**: Create smooth content flow +- **Active voice preference**: Increase clarity and impact +- **Specific details**: Replace vague statements with concrete examples +- **Reader benefit focus**: Answer "What's in it for me?" + +### Call-to-Action Optimization +- **Action-oriented verbs**: Use strong, specific language +- **Value proposition**: Clearly state what user receives +- **Visual prominence**: Use contrasting colors and whitespace +- **Placement strategy**: Multiple CTAs without overwhelming +- **A/B testing framework**: Test variations systematically + +## Implementation Guidelines + +### Content Strategy Alignment +- Analyze target audience demographics and psychographics +- Map content to buyer journey stages (awareness, consideration, decision) +- Align with brand voice and messaging consistency +- Consider seasonal and industry-specific timing factors +- Plan content distribution across multiple channels + +### Performance Monitoring +- Track organic search rankings for target keywords +- Monitor engagement metrics (time on page, bounce rate, shares) +- Measure conversion rates and attribution +- Analyze user feedback and comments +- Conduct regular content audits and updates + +## Supporting Resources + +- `references/audit-checklist.md`: Comprehensive content evaluation framework +- `references/headline-formulas.md`: Proven headline templates and examples +- `assets/seo-checklist.html`: Interactive SEO optimization checklist +- `scripts/content-analyzer.py`: Automated content analysis tool \ No newline at end of file diff --git a/skills/content-optimization/references/audit-checklist.md b/skills/content-optimization/references/audit-checklist.md new file mode 100644 index 0000000..dfe7c1a --- /dev/null +++ b/skills/content-optimization/references/audit-checklist.md @@ -0,0 +1,183 @@ +# Content Optimization Audit Checklist + +## SEO Technical Analysis + +### Keyword Optimization +- [ ] **Primary keyword identified** - Single focus keyword with search volume +- [ ] **Primary keyword in title** - Appears naturally in page title +- [ ] **Primary keyword in H1** - Used in main heading without stuffing +- [ ] **Primary keyword in first paragraph** - Mentioned within first 100 words +- [ ] **Primary keyword density** - 1-3% throughout content +- [ ] **Semantic keywords integrated** - Related terms used naturally +- [ ] **Long-tail variations included** - Multiple keyword variations covered +- [ ] **Keyword cannibalization avoided** - No competing internal pages + +### Meta Tags and Structure +- [ ] **Title tag optimized** - 50-60 characters, compelling and keyword-rich +- [ ] **Meta description written** - 150-160 characters, includes CTA +- [ ] **H1 tag unique** - One H1 per page, different from title tag +- [ ] **Heading hierarchy logical** - H2, H3, H4 used in proper order +- [ ] **URL structure clean** - Short, descriptive, includes target keyword +- [ ] **Schema markup implemented** - Structured data for rich snippets +- [ ] **Canonical tags set** - Avoid duplicate content issues +- [ ] **Open Graph tags** - Social media sharing optimization + +### Content Structure +- [ ] **Word count appropriate** - 1,500+ words for competitive topics +- [ ] **Content depth sufficient** - Comprehensive coverage of topic +- [ ] **Subheadings frequent** - Every 300-400 words maximum +- [ ] **Bullet points used** - Break up dense text blocks +- [ ] **Internal links included** - 3-5 relevant internal links +- [ ] **External links added** - 1-2 authoritative external sources +- [ ] **Table of contents** - For long-form content (1,500+ words) +- [ ] **FAQ section included** - Addresses common user questions + +## Readability and User Experience + +### Readability Metrics +- [ ] **Flesch Reading Ease** - Score of 60+ (standard to easy) +- [ ] **Grade level appropriate** - 8th grade or below for general audience +- [ ] **Average sentence length** - 15-20 words maximum +- [ ] **Paragraph length optimal** - 3-4 sentences maximum +- [ ] **Transition words used** - Smooth flow between ideas +- [ ] **Active voice preferred** - 80%+ active voice usage +- [ ] **Simple vocabulary** - Avoid jargon unless necessary +- [ ] **Personal pronouns** - Use "you" to engage readers + +### Visual Hierarchy +- [ ] **Scannable format** - Easy to skim and find information +- [ ] **Whitespace utilized** - Adequate spacing between elements +- [ ] **Font choice readable** - Clean, web-safe fonts +- [ ] **Font size appropriate** - 16px minimum for body text +- [ ] **Line height optimal** - 1.5-1.6 for body text +- [ ] **Contrast sufficient** - WCAG AA compliance (4.5:1 ratio) +- [ ] **Mobile responsive** - Readable on all device sizes +- [ ] **Loading speed fast** - Under 3 seconds load time + +### Engagement Elements +- [ ] **Introduction compelling** - Hook within first 2 sentences +- [ ] **Value proposition clear** - What reader will gain +- [ ] **Story elements included** - Narrative structure where appropriate +- [ ] **Examples provided** - Concrete illustrations of concepts +- [ ] **Data and statistics** - Credible numbers to support claims +- [ ] **Images optimized** - Relevant, high-quality, fast-loading +- [ ] **Alt text written** - Descriptive alt tags for all images +- [ ] **Video content considered** - Multimedia for complex topics + +## Conversion Optimization + +### Call-to-Action (CTA) Elements +- [ ] **Primary CTA above fold** - Visible without scrolling +- [ ] **CTA text action-oriented** - Strong verbs (Download, Start, Get) +- [ ] **Value proposition in CTA** - What user receives +- [ ] **CTA color contrasts** - Stands out from background +- [ ] **Multiple CTAs strategically placed** - Throughout content +- [ ] **CTA relevance maintained** - Matches content topic +- [ ] **Urgency or scarcity included** - When appropriate and honest +- [ ] **CTA button size adequate** - Easy to click on mobile + +### Trust and Credibility +- [ ] **Author bio included** - Establishes expertise and authority +- [ ] **Publication date visible** - Shows content freshness +- [ ] **Last updated date** - Indicates content maintenance +- [ ] **Sources cited** - Links to authoritative references +- [ ] **Social proof added** - Testimonials, reviews, or case studies +- [ ] **Contact information accessible** - Easy to find company details +- [ ] **Privacy policy linked** - Builds trust for data collection +- [ ] **Security badges displayed** - For e-commerce or lead gen + +### Persuasion Framework +- [ ] **Problem identification** - Clearly states user pain point +- [ ] **Solution presentation** - Offers clear resolution +- [ ] **Benefits over features** - Focuses on user value +- [ ] **Objection handling** - Addresses common concerns +- [ ] **Social proof integration** - Customer success stories +- [ ] **Risk reversal offered** - Guarantees or free trials +- [ ] **Scarcity or urgency** - Limited time or quantity (when true) +- [ ] **Clear next steps** - Obvious path forward for user + +## Platform-Specific Optimization + +### Blog Post Checklist +- [ ] **Category assigned** - Proper blog categorization +- [ ] **Tags added** - Relevant topic tags (5-10 maximum) +- [ ] **Featured image set** - Eye-catching, relevant thumbnail +- [ ] **Social sharing buttons** - Easy sharing options +- [ ] **Related posts suggested** - Keep readers engaged +- [ ] **Comment section enabled** - Encourage engagement +- [ ] **Email capture included** - Newsletter signup opportunity +- [ ] **Print-friendly format** - Clean printing layout + +### Landing Page Checklist +- [ ] **Single focused goal** - One primary conversion objective +- [ ] **Navigation simplified** - Minimal distractions +- [ ] **Headline benefit-focused** - Clear value proposition +- [ ] **Subheadline supporting** - Elaborates on main benefit +- [ ] **Hero image relevant** - Supports main message +- [ ] **Form fields minimal** - Only essential information +- [ ] **Progressive disclosure** - Complex forms broken into steps +- [ ] **Thank you page optimized** - Next steps after conversion + +### E-commerce Product Pages +- [ ] **Product title descriptive** - Includes key features/benefits +- [ ] **High-quality images** - Multiple angles, zoom functionality +- [ ] **Detailed description** - Comprehensive product information +- [ ] **Specifications listed** - Technical details in scannable format +- [ ] **Customer reviews displayed** - Social proof and ratings +- [ ] **Related products shown** - Cross-selling opportunities +- [ ] **Stock status clear** - Availability information +- [ ] **Shipping information** - Costs and delivery times + +## Content Performance Metrics + +### SEO Metrics to Track +- [ ] **Organic search rankings** - Position for target keywords +- [ ] **Organic traffic volume** - Sessions from search engines +- [ ] **Click-through rate** - From search results to page +- [ ] **Bounce rate** - Percentage leaving immediately +- [ ] **Time on page** - Average engagement duration +- [ ] **Pages per session** - Content stickiness measure +- [ ] **Internal link clicks** - Related content engagement +- [ ] **Featured snippet capture** - Position zero achievements + +### Engagement Metrics +- [ ] **Social shares** - Content virality indicator +- [ ] **Comments and interactions** - Community engagement +- [ ] **Email signups** - Lead generation effectiveness +- [ ] **Download rates** - Content offer performance +- [ ] **Video watch time** - Multimedia engagement +- [ ] **Return visitor rate** - Content quality indicator +- [ ] **Mobile vs desktop usage** - Device preference insights +- [ ] **Geographic performance** - Regional content effectiveness + +### Conversion Metrics +- [ ] **Conversion rate** - Primary goal completion percentage +- [ ] **Lead quality score** - Sales-qualified lead percentage +- [ ] **Customer acquisition cost** - Cost per converted customer +- [ ] **Lifetime value** - Long-term customer worth +- [ ] **Attribution analysis** - Content's role in conversion path +- [ ] **A/B test results** - Variation performance comparison +- [ ] **Heat map analysis** - User behavior patterns +- [ ] **Form abandonment rate** - Conversion friction points + +## Ongoing Optimization + +### Regular Maintenance Tasks +- [ ] **Content freshness updates** - Quarterly content reviews +- [ ] **Broken link checks** - Monthly link validation +- [ ] **Image optimization** - Compress and update images +- [ ] **Speed optimization** - Regular performance audits +- [ ] **Mobile experience testing** - Cross-device functionality +- [ ] **Security updates** - SSL certificates and plugins +- [ ] **Backup verification** - Ensure data protection +- [ ] **Analytics review** - Monthly performance analysis + +### Content Strategy Evolution +- [ ] **Competitor analysis** - Quarterly competitive research +- [ ] **Keyword research updates** - New opportunity identification +- [ ] **User feedback integration** - Comments and survey insights +- [ ] **Seasonal content planning** - Holiday and event alignment +- [ ] **Content gap analysis** - Missing topic identification +- [ ] **Format experimentation** - Video, podcasts, interactive content +- [ ] **Distribution channel testing** - Social platforms and partnerships +- [ ] **Content repurposing** - Maximize existing content value \ No newline at end of file diff --git a/skills/content-optimization/references/headline-formulas.md b/skills/content-optimization/references/headline-formulas.md new file mode 100644 index 0000000..12a24d3 --- /dev/null +++ b/skills/content-optimization/references/headline-formulas.md @@ -0,0 +1,223 @@ +# Proven Headline Formulas and Templates + +## High-Converting Headline Categories + +### 1. Benefit-Driven Headlines + +#### "How to [Achieve Desired Outcome] in [Timeframe]" +- How to Increase Website Traffic by 300% in 90 Days +- How to Learn Python Programming in 30 Days +- How to Build a Successful Blog in 6 Months + +#### "The Complete Guide to [Desired Outcome]" +- The Complete Guide to Email Marketing for Small Business +- The Complete Guide to Remote Work Productivity +- The Complete Guide to Instagram Growth + +#### "[Number] Ways to [Achieve Benefit] Without [Common Obstacle]" +- 15 Ways to Boost Sales Without Increasing Ad Spend +- 10 Ways to Learn Programming Without Going to College +- 7 Ways to Lose Weight Without Extreme Dieting + +### 2. Problem-Solution Headlines + +#### "Stop [Negative Behavior] and Start [Positive Behavior]" +- Stop Wasting Time on Social Media and Start Building Your Business +- Stop Guessing at SEO and Start Ranking Higher +- Stop Struggling with Finances and Start Building Wealth + +#### "Why [Target Audience] Struggle with [Problem] (And How to Fix It)" +- Why Small Businesses Struggle with Marketing (And How to Fix It) +- Why Students Struggle with Time Management (And How to Fix It) +- Why Entrepreneurs Struggle with Burnout (And How to Fix It) + +#### "The [Negative Outcome] That's Killing Your [Desired Result]" +- The Marketing Mistakes That's Killing Your Conversion Rate +- The Productivity Habits That's Killing Your Focus +- The Design Flaws That's Killing Your User Experience + +### 3. Curiosity and Intrigue Headlines + +#### "The Secret [Industry] Experts Don't Want You to Know" +- The Secret Marketing Experts Don't Want You to Know +- The Secret Fitness Experts Don't Want You to Know +- The Secret Real Estate Experts Don't Want You to Know + +#### "What [Successful Person/Company] Taught Me About [Topic]" +- What Steve Jobs Taught Me About Innovation +- What Amazon Taught Me About Customer Service +- What Nike Taught Me About Brand Building + +#### "I [Did Something Unusual] and Here's What Happened" +- I Quit Social Media for 30 Days and Here's What Happened +- I Tried 5 Different Productivity Methods and Here's What Happened +- I Launched a Business with $100 and Here's What Happened + +### 4. Number and List Headlines + +#### "[Number] [Adjective] [Thing] That [Benefit/Outcome]" +- 15 Simple Habits That Transform Your Morning Routine +- 8 Powerful Strategies That Double Your Email Open Rates +- 12 Essential Tools That Streamline Your Workflow + +#### "The Only [Number] [Things] You Need to [Achieve Outcome]" +- The Only 5 Marketing Channels You Need to Grow Your Business +- The Only 3 Skills You Need to Become a Data Scientist +- The Only 7 Exercises You Need for a Full-Body Workout + +#### "[Number] [Time Period] [Achievement] (Without [Common Method])" +- 30-Day Transformation Challenge (Without Extreme Measures) +- 6-Month Business Growth Plan (Without Massive Investment) +- 21-Day Habit Formation Guide (Without Willpower) + +### 5. Comparison and Versus Headlines + +#### "[Option A] vs [Option B]: Which is Better for [Outcome]?" +- Email Marketing vs Social Media: Which is Better for Lead Generation? +- Remote Work vs Office Work: Which is Better for Productivity? +- Organic Growth vs Paid Ads: Which is Better for Startups? + +#### "Why [Popular Choice] is Wrong and [Alternative Choice] is Right" +- Why Traditional Education is Wrong and Self-Learning is Right +- Why Hustle Culture is Wrong and Balanced Growth is Right +- Why Perfect Planning is Wrong and Quick Action is Right + +#### "[Old Way] is Dead. Here's the [New Way]" +- Cold Calling is Dead. Here's the New Way to Generate Leads +- Traditional Advertising is Dead. Here's the New Way to Reach Customers +- Standard Networking is Dead. Here's the New Way to Build Connections + +### 6. Urgency and Scarcity Headlines + +#### "Last Chance to [Get Benefit] Before [Deadline/Change]" +- Last Chance to Lock in Early Bird Pricing Before Friday +- Last Chance to Register Before Class Fills Up +- Last Chance to Download Before We Remove This Free Resource + +#### "Only [Number] [Time Period] Left to [Take Action]" +- Only 48 Hours Left to Claim Your Free Consultation +- Only 3 Days Left to Join the Beta Program +- Only 1 Week Left to Secure Your Spot + +#### "[Benefit] Disappears in [Timeframe]" +- Free Shipping Disappears in 24 Hours +- Early Bird Pricing Disappears in 3 Days +- Bonus Content Disappears in 1 Week + +### 7. Emotional and Personal Headlines + +#### "The [Emotion] Truth About [Topic]" +- The Painful Truth About Starting a Business +- The Surprising Truth About Success +- The Hidden Truth About Productivity + +#### "Why I [Personal Action] and Why You Should Too" +- Why I Quit My 6-Figure Job and Why You Should Too +- Why I Started Waking Up at 5 AM and Why You Should Too +- Why I Deleted All My Social Media and Why You Should Too + +#### "How [Personal Struggle] Led to [Personal Success]" +- How My Business Failure Led to My Biggest Success +- How My Fear of Public Speaking Led to My Best Career Move +- How My Health Scare Led to My Life Transformation + +## Advanced Headline Optimization + +### Power Words for Headlines + +#### High-Impact Action Words +- Transform, Revolutionize, Dominate, Master, Accelerate +- Breakthrough, Unleash, Discover, Reveal, Unlock +- Eliminate, Destroy, Crush, Obliterate, Annihilate +- Boost, Skyrocket, Multiply, Maximize, Optimize + +#### Emotional Trigger Words +- **Curiosity**: Secret, Hidden, Revealed, Behind-the-Scenes, Insider +- **Fear**: Warning, Danger, Mistake, Trap, Killer +- **Greed**: Free, Bonus, Extra, Double, Triple +- **Pride**: Exclusive, Elite, VIP, Premium, Advanced +- **Urgency**: Now, Today, Immediate, Instant, Quick + +#### Authority Words +- Proven, Tested, Verified, Research-Backed, Expert-Approved +- Scientific, Data-Driven, Evidence-Based, Clinically-Tested +- Professional, Official, Certified, Validated, Guaranteed + +### Headline Length Guidelines + +#### SEO Optimization +- **Google Title Tags**: 50-60 characters (including spaces) +- **Blog Post Headlines**: 60-70 characters for social sharing +- **Email Subject Lines**: 40-50 characters for mobile +- **Social Media Posts**: Platform-specific limits + +#### Platform-Specific Recommendations +- **Facebook**: 40 characters or less for maximum engagement +- **Twitter**: 100-120 characters with hashtags +- **LinkedIn**: 150-200 characters for professional content +- **Instagram**: 125 characters before "more" button + +### A/B Testing Framework + +#### Elements to Test +- **Headline Length**: Short vs medium vs long +- **Question vs Statement**: Interrogative vs declarative +- **Numbers**: Specific numbers vs round numbers +- **Power Words**: Emotional vs rational language +- **Personal vs Impersonal**: "You" vs "People" + +#### Testing Methodology +1. **Single Variable Testing**: Change only one element +2. **Statistical Significance**: Run until 95% confidence +3. **Sample Size**: Minimum 1,000 views per variation +4. **Test Duration**: Run for at least 1 week +5. **Winner Implementation**: Apply learnings to future headlines + +### Headline Validation Checklist + +#### Before Publishing +- [ ] **Keyword Included**: Primary SEO keyword naturally integrated +- [ ] **Benefit Clear**: Reader knows what they'll gain +- [ ] **Target Audience Obvious**: Specific group identified +- [ ] **Emotional Hook**: Appeals to emotions or desires +- [ ] **Urgency Present**: Time-sensitive or action-oriented +- [ ] **Specificity**: Numbers, timeframes, or concrete details +- [ ] **Readability**: Easy to understand at first glance +- [ ] **Character Count**: Appropriate for intended platform + +#### Post-Performance Analysis +- [ ] **Click-Through Rate**: Above industry average +- [ ] **Engagement Metrics**: Comments, shares, time on page +- [ ] **Conversion Rate**: Meets or exceeds goals +- [ ] **Search Performance**: Ranking for target keywords +- [ ] **Social Sharing**: Viral potential and spread +- [ ] **Brand Alignment**: Consistent with brand voice +- [ ] **Long-term Value**: Evergreen vs timely content +- [ ] **Competitor Analysis**: Outperforming similar content + +## Industry-Specific Headline Examples + +### Technology and Software +- "The [Software] Integration That Cut Our Processing Time by 75%" +- "[Number] Coding Mistakes That Are Slowing Down Your Development" +- "Why [Technology] Will Replace [Old Technology] by [Year]" + +### Health and Fitness +- "The 15-Minute Workout That Burns More Calories Than an Hour at the Gym" +- "Why Counting Calories is Sabotaging Your Weight Loss Goals" +- "The Mediterranean Diet: [Number] Recipes That Changed My Life" + +### Business and Marketing +- "How [Company] Increased Revenue by [Percentage] in [Timeframe]" +- "The [Marketing Strategy] That Generated [Number] Leads in [Timeframe]" +- "[Number] Business Books That Every Entrepreneur Must Read" + +### Personal Development +- "The Morning Routine That Transformed My Productivity" +- "Why Positive Thinking is Keeping You Stuck (And What to Do Instead)" +- "[Number] Habits That Successful People Never Skip" + +### Finance and Investment +- "How to Build a [Dollar Amount] Emergency Fund in [Timeframe]" +- "The Investment Strategy That Beat the Market by [Percentage]" +- "[Number] Money Mistakes That Are Keeping You Poor" \ No newline at end of file diff --git a/skills/ken-style-social-media/SKILL.md b/skills/ken-style-social-media/SKILL.md new file mode 100644 index 0000000..82f11cc --- /dev/null +++ b/skills/ken-style-social-media/SKILL.md @@ -0,0 +1,79 @@ +--- +name: ken-style-social-media +description: Generate authentic social media content in Ken's distinctive multilingual style - mixing Cantonese, English, and Traditional Chinese for personal branding, product promotion, and educational content. Perfect for creating viral posts that combine vulnerability, authority, and conversion optimization. +--- + +# Ken Style Social Media Content Creator + +Generate engaging social media content that captures Ken's signature multilingual storytelling approach, combining authenticity with strategic conversion optimization. + +## When to Use This Skill + +Use this skill when creating: +- Personal brand building posts +- Product showcase content +- Educational content sharing +- Controversial discussion starters +- Authentic storytelling with commercial goals +- Content mixing Cantonese, English, and Traditional Chinese + +## Core Style Elements + +### Multilingual Expression Strategy +- **Cantonese**: Personal stories, local community building ("係", "嘅", "btw") +- **English**: Professional insights, data-driven content ("exact method", "consistently") +- **Traditional Chinese**: Product descriptions, educational content + +### Authentic Vulnerability Framework +- Acknowledge weaknesses while reframing them as strengths +- Share real data and specific achievements +- Express genuine mission and values +- Invite open feedback and discussion + +### Content Structure Templates + +Load `references/content-templates.md` for complete template library including: + +#### Authority Building Template +``` +好榮幸被{{ORGANIZATION}}邀請{{EVENT}} +Btw好多人話我{{WEAKNESS}} +但係{{REFRAME_MESSAGE}} +想出一分力幫到{{REGION}}{{INDUSTRY}}發展 +``` + +#### Product Showcase Template +``` +{{TARGET_GROUP}}都有{{PAIN_POINT}} +用AI整{{SOLUTION}} +{{FEATURE_LIST}} +工具是{{PRODUCT_NAME}} +``` + +#### Educational Content Template +``` +Here's how to {{GOAL}} and get {{RESULT}} in under {{TIME}} +This is the exact method I've used to go from {{START}} to {{END}} +Follow and I'll share {{RESOURCES}} +``` + +## Implementation Workflow + +1. **Identify Content Type**: Choose from personal brand, product, educational, or discussion +2. **Select Primary Language**: Based on target audience and platform +3. **Apply Template Framework**: Use corresponding template from assets +4. **Integrate Personal Elements**: Add authentic experiences and data +5. **Optimize for Platform**: Adjust length and style for specific social platform + +## Key Success Principles + +- Base all content on real experiences and data +- Maintain cultural sensitivity across languages +- Balance commercial goals with educational value +- Use specific metrics and achievements for credibility +- Include clear mission-driven messaging +- End with genuine call-to-action or discussion prompt + +## Supporting Resources + +Reference `references/style-guide.md` for detailed language characteristics and `assets/content-templates.md` for complete template library with fill-in variables. \ No newline at end of file diff --git a/skills/ken-style-social-media/assets/content-templates.md b/skills/ken-style-social-media/assets/content-templates.md new file mode 100644 index 0000000..295af12 --- /dev/null +++ b/skills/ken-style-social-media/assets/content-templates.md @@ -0,0 +1,152 @@ +# Ken风格内容模板库 + +## A类:个人品牌建设模板 + +### A1: 权威背书 + 脆弱性重塑 +``` +好榮幸被{{AUTHORITY_ORG}}邀請{{EVENT_ACTION}} +識咗好多{{INDUSTRY_PEERS}}同埋{{NOTABLE_PEOPLE}} +Btw好多人話我{{WEAKNESS_AREA}}好廢🥹 +但係想同大家講{{WEAKNESS_AREA}}唔代表{{NEGATIVE_IMPLICATION}} +{{ALTERNATIVE_STRENGTH}}先係最重要 +同埋我真係冇擺時間去{{TRADITIONAL_APPROACH}}所以{{RESULT}} +That's why {{OUTCOME_EXPLANATION}} +{{ACHIEVEMENT_DATA}}有認真做的都幾好{{SUCCESS_METRIC}}💯 +想出一分力幫到{{REGION}}{{INDUSTRY}}發展 +有意見隨時提!我會聽同埋改進 +``` + +### A2: 使命驱动型 +``` +{{PROBLEM_STATEMENT}}真係好大問題 +用咗{{TIME_INVESTMENT}}去研究{{SUBJECT_AREA}} +發現{{KEY_INSIGHT}} +所以決定{{SOLUTION_ACTION}} +想幫{{TARGET_DEMOGRAPHIC}}解決{{SPECIFIC_PAIN}} +雖然{{EXISTING_ALTERNATIVES}}已經有 +但係{{DIFFERENTIATION_POINT}} +希望{{IMPACT_VISION}} +{{CALL_TO_ACTION}} +``` + +## B类:产品功能展示模板 + +### B1: 痛点识别 + AI解决方案 +``` +{{TARGET_USER_GROUP}}都有{{ANXIETY_POINT}} +{{CONTEXT_DESCRIPTION}} +通常都要求{{HIGH_STANDARD}} +所以趁{{TIMING_OPPORTUNITY}} +用AI整{{SOLUTION_DESCRIPTION}} +{{FEATURE_1}}唔會重覆 幫你{{BENEFIT_1}} +做完可以{{FEATURE_2}}{{ADDITIONAL_BENEFIT}} +俾個{{INPUT_TYPE}}佢 甚至{{ADVANCED_FEATURE}}🥹 +工具是{{PRODUCT_NAME}} +``` + +### B2: 紧迫感 + 详细演示 +``` +不學會{{TECHNOLOGY_TREND}}真的要被淘汰 +上傳{{FILE_TYPE}}({{FILE_DESCRIPTION}}) +然後輸入{{COMMAND_TYPE}} +{{OUTPUT_RESULT}}就生成為{{FORMAT}} +有{{FEATURE_LIST}} +還會幫你{{EXTRA_CAPABILITY}} +題目不是像{{COMPETITOR}}只有{{LIMITATION}} +還有{{ADVANCED_FEATURES}} +工具是{{PRODUCT_NAME}} +``` + +## C类:教育内容分享模板 + +### C1: 方法论框架分享 +``` +Here's how to {{DESIRED_OUTCOME}} and get {{SPECIFIC_RESULT}} in under {{TIME_FRAME}}. +This is the exact method I've used to go from {{STARTING_POINT}} to {{ACHIEVEMENT_POINT}} consistently. +There are only {{NUMBER}} ways to {{ACTION_VERB}} if you're {{CONDITION}}. +{{METHOD_OVERVIEW}} +Most people mess up because they think {{COMMON_MISTAKE}} +But the truth is {{COUNTERINTUITIVE_INSIGHT}} +For example, I've {{PERSONAL_SUCCESS_CASE}} just through {{SPECIFIC_METHOD}} +I'm not going to gatekeep, follow and comment {{KEYWORD}} +I'll send you {{RESOURCE_PROMISE}} +``` + +### C2: 成功案例 + 具体策略 +``` +{{TIME_PERIOD}} ago I was {{HUMBLE_BEGINNING}} with only {{INITIAL_METRICS}} +Today I have {{CURRENT_ACHIEVEMENT}} and here's exactly what I did +The secret isn't {{FALSE_BELIEF}} - it's {{ACTUAL_SECRET}} +Here's my exact {{STEP_COUNT}}-step framework: +1) {{STEP_ONE_ACTION}} +2) {{STEP_TWO_ACTION}} +3) {{STEP_THREE_ACTION}} +This resulted in {{SPECIFIC_OUTCOME}} +Follow me and I'll share {{ADDITIONAL_VALUE}} +``` + +## D类:争议讨论启动模板 + +### D1: 极端例子引入 +``` +{{CONTROVERSIAL_STATEMENT}} +我知道呢個聽落{{EXPECTED_REACTION}} +但係{{TIME_REFERENCE}}前我{{EXTREME_ACTION}} +例如{{SPECIFIC_EXAMPLE}} +結果係{{SURPRISING_OUTCOME}} +所以{{LESSON_LEARNED}} +唔係話{{EXTREME_INTERPRETATION}} +而係{{BALANCED_PERSPECTIVE}} +你哋點睇? +``` + +### D2: 反常规观点 +``` +Everyone thinks {{CONVENTIONAL_WISDOM}} but I'm going to prove you wrong +{{TIME_REFERENCE}} I {{UNCONVENTIONAL_ACTION}} and {{RESULT}} +Most people told me {{CRITICISM_RECEIVED}} +But here's what actually happened: {{DETAILED_OUTCOME}} +The truth is {{COUNTERINTUITIVE_TRUTH}} +I'm not saying {{DISCLAIMER}} +But {{NUANCED_POSITION}} +Try this and let me know what happens +``` + +## 变量填充指南 + +### 常用权威机构 +- Google AI, Anthropic, OpenAI +- Stanford, MIT, Harvard +- Y Combinator, Sequoia Capital +- TechCrunch, Forbes + +### 典型弱点重塑 +- GPA低 → 实践能力强 +- 英文accent → 文化多样性 +- 害羞内向 → 深度思考 +- 技术背景弱 → 用户视角 + +### 产品功能描述 +- 無限練習題生成 +- 即時評分和反饋 +- 個人化學習路徑 +- AI驅動的內容優化 + +### 目标用户群体 +- 大學生、留學生 +- 職場新人、創業者 +- AI學習者、技術愛好者 +- 教育工作者、內容創作者 + +### 成功数据示例 +- 從0到10萬粉絲 +- 用戶滿意度95%+ +- 學習效率提升300% +- 6個月內達成目標 + +## 使用注意事項 + +1. **真实性原则**: 所有数据和经历必须基于事实 +2. **文化敏感**: 注意不同地区的表达习惯 +3. **平台适配**: 根据平台特色调整语言风格 +4. **价值优先**: 确保每条内容都有实际用户价值 \ No newline at end of file diff --git a/skills/ken-style-social-media/references/style-guide.md b/skills/ken-style-social-media/references/style-guide.md new file mode 100644 index 0000000..4951d70 --- /dev/null +++ b/skills/ken-style-social-media/references/style-guide.md @@ -0,0 +1,87 @@ +# Ken风格社媒写作指南 + +## 语言特色标准 + +### 广东话表达特征 +- **语法结构**: 係、嘅、唔、俾、咗、緊、佢 +- **情感调性**: 亲切、本土、真实 +- **使用场景**: 个人故事分享、本地社区建设 +- **目标受众**: 香港、广东地区用户 + +### 英文表达特点 +- **专业词汇**: "exact method", "consistently", "here's how" +- **数据导向**: 具体时间、数字、成果 +- **语调特征**: 专业但平易近人,带有轻微港式英语特色 +- **使用场景**: 国际受众、专业发展内容 + +### 繁体中文风格 +- **正式程度**: 正式但保持亲和力 +- **表达方式**: 清晰的产品描述、功能列表 +- **情感符号**: 适度使用emoji增加情感连接🥹💯 +- **使用场景**: 产品演示、教程说明 + +## 内容结构设计 + +### Hook开头策略 +1. **权威背书**: "好榮幸被[知名机构]邀請" +2. **痛点共鸣**: "[目标群体]都有[具体焦虑]" +3. **争议话题**: "不學會[技能]真的要被淘汰" +4. **数据震撼**: "[具体数字] in under [时间]" + +### 中段发展框架 +- **个人经历**: 承认弱点 + 重新定义价值 +- **功能演示**: 详细步骤 + 具体收益 +- **方法分享**: 可操作框架 + 成功案例 +- **争议讨论**: 极端例子 + 平衡观点 + +### 结尾CTA模式 +- **使命表达**: "想出一分力幫到[地区][行业]發展" +- **开放态度**: "有意見隨時提!我會聽同埋改進" +- **价值承诺**: "follow我會分享更多[内容类型]" +- **产品植入**: 自然提及工具或品牌名称 + +## 真实性维护原则 + +### 脆弱性表达 +- 主动承认真实不足(GPA低、英文accent等) +- 解释选择背后的逻辑和价值观 +- 展现学习和改进的持续态度 +- 避免过度自贬或虚假谦逊 + +### 成就分享标准 +- 使用具体、可验证的数据 +- 提供实施的具体方法和过程 +- 承认限制和改进空间 +- 关联更大的使命和社会价值 + +### 商业平衡 +- 教育价值优先于推广目标 +- 产品植入要自然、相关 +- 避免过度商业化的表达 +- 长期关系胜过短期转化 + +## 平台适配策略 + +### Instagram/小红书 +- 视觉呈现优先 +- 适合产品功能展示 +- 使用更多emoji和视觉元素 +- 内容简洁但信息密度高 + +### LinkedIn +- 专业导向内容 +- 英文为主,偶尔混用 +- 强调数据和成就 +- 关注行业insights + +### TikTok/YouTube Shorts +- 娱乐性和争议性增强 +- 快节奏信息传递 +- 适合extreme examples +- hook要特别强烈 + +### 微博/Twitter +- 实时性和讨论性 +- 适合观点表达 +- 字数限制下的精炼表达 +- 互动性优先 \ No newline at end of file