Initial commit

skills/content-optimization/SKILL.md

@@ -0,0 +1,172 @@
+---
+name: content-optimization
+description: Optimize content for SEO, engagement, and conversion across multiple platforms. Analyzes content structure, readability, keyword density, and provides actionable recommendations for blog posts, landing pages, social media, and marketing materials.
+---
+
+# Content Optimization Suite
+
+Analyze and optimize content for maximum search engine visibility, user engagement, and conversion performance across digital platforms.
+
+## When to Use This Skill
+
+Use this skill for:
+- SEO optimization of blog posts and articles
+- Landing page copy improvement
+- Social media content optimization
+- Email marketing copy enhancement
+- Product descriptions and sales pages
+- Content audit and strategy development
+- Readability and accessibility improvements
+
+## Optimization Categories
+
+### SEO Content Optimization
+- **Keyword research and integration** with natural placement strategies
+- **Meta tags optimization** for title, description, and schema markup
+- **Content structure analysis** with heading hierarchy and internal linking
+- **Technical SEO** including page speed and mobile optimization factors
+- **Competitor analysis** and content gap identification
+
+### Engagement Optimization
+- **Readability analysis** using Flesch-Kincaid and similar metrics
+- **Content structure** with scannable formatting and visual hierarchy
+- **Hook development** for attention-grabbing introductions
+- **Call-to-action optimization** with psychological triggers
+- **Storytelling integration** for emotional connection
+
+### Conversion Optimization
+- **Persuasion frameworks** including AIDA, PAS, and Before/After/Bridge
+- **Social proof integration** with testimonials and case studies
+- **Urgency and scarcity tactics** with ethical implementation
+- **Trust signal optimization** for credibility building
+- **Funnel-aware content** tailored to buyer journey stages
+
+## Analysis Framework
+
+### Content Audit Process
+Load `references/audit-checklist.md` for comprehensive evaluation criteria:
+
+1. **Technical Analysis**
+   - Word count and reading time optimization
+   - Keyword density and semantic keyword usage
+   - Meta tag completeness and optimization
+   - Internal and external link analysis
+   - Image optimization and alt text
+
+2. **User Experience Evaluation**
+   - Readability score and grade level assessment
+   - Content structure and visual hierarchy
+   - Mobile responsiveness and accessibility
+   - Page loading speed impact
+   - User engagement metrics prediction
+
+3. **Conversion Analysis**
+   - Call-to-action placement and effectiveness
+   - Value proposition clarity
+   - Objection handling and trust building
+   - Social proof integration
+   - Funnel alignment assessment
+
+## Optimization Workflows
+
+### Blog Post Optimization
+```
+1. Keyword Research → Target primary and semantic keywords
+2. Title Optimization → Create compelling, SEO-friendly headlines
+3. Meta Description → Write click-worthy descriptions under 160 characters
+4. Content Structure → Organize with H1-H6 hierarchy
+5. Internal Linking → Connect to relevant existing content
+6. Readability → Ensure 8th-grade reading level or below
+7. CTA Integration → Add relevant conversion opportunities
+```
+
+### Landing Page Optimization
+```
+1. Value Proposition → Clear, benefit-focused headline
+2. Social Proof → Add testimonials and credibility indicators
+3. Content Flow → Follow persuasion framework (AIDA/PAS)
+4. Form Optimization → Minimize friction, maximize conversions
+5. Mobile Experience → Ensure responsive design and fast loading
+6. A/B Testing → Prepare variants for key elements
+```
+
+### Social Media Optimization
+```
+1. Platform Adaptation → Tailor content to platform algorithms
+2. Engagement Hooks → Create scroll-stopping opening lines
+3. Visual Integration → Plan complementary images/videos
+4. Hashtag Strategy → Research and implement relevant tags
+5. Timing Optimization → Schedule for peak audience activity
+6. Community Building → Encourage interaction and sharing
+```
+
+## Optimization Tools and Metrics
+
+### SEO Metrics
+Reference `assets/seo-checklist.html` for complete evaluation:
+- **Primary keyword placement** in title, headings, and first paragraph
+- **Keyword density** between 1-3% for primary keywords
+- **Semantic keywords** naturally integrated throughout content
+- **Meta title length** between 50-60 characters
+- **Meta description length** between 150-160 characters
+
+### Readability Standards
+- **Flesch Reading Ease**: 60-70 (standard) or 70-80 (fairly easy)
+- **Average sentence length**: 15-20 words maximum
+- **Paragraph length**: 3-4 sentences maximum
+- **Subheading frequency**: Every 300-400 words
+- **Bullet points and lists**: Break up dense text blocks
+
+### Conversion Elements
+- **Above-fold CTA**: Primary action visible without scrolling
+- **Trust indicators**: Customer logos, certifications, guarantees
+- **Social proof**: Testimonials, reviews, user counts
+- **Urgency signals**: Limited time offers, scarcity indicators
+- **Risk reduction**: Money-back guarantees, free trials
+
+## Content Enhancement Strategies
+
+### Headlines and Hooks
+Load `references/headline-formulas.md` for proven templates:
+- **Benefit-driven headlines**: Focus on user value and outcomes
+- **Curiosity gaps**: Create intrigue without clickbait
+- **Number-based titles**: Leverage list psychology
+- **Problem/solution format**: Address pain points directly
+- **Power words**: Use emotional and action-oriented language
+
+### Body Content Optimization
+- **Story integration**: Use narrative structure for engagement
+- **Transition phrases**: Create smooth content flow
+- **Active voice preference**: Increase clarity and impact
+- **Specific details**: Replace vague statements with concrete examples
+- **Reader benefit focus**: Answer "What's in it for me?"
+
+### Call-to-Action Optimization
+- **Action-oriented verbs**: Use strong, specific language
+- **Value proposition**: Clearly state what user receives
+- **Visual prominence**: Use contrasting colors and whitespace
+- **Placement strategy**: Multiple CTAs without overwhelming
+- **A/B testing framework**: Test variations systematically
+
+## Implementation Guidelines
+
+### Content Strategy Alignment
+- Analyze target audience demographics and psychographics
+- Map content to buyer journey stages (awareness, consideration, decision)
+- Align with brand voice and messaging consistency
+- Consider seasonal and industry-specific timing factors
+- Plan content distribution across multiple channels
+
+### Performance Monitoring
+- Track organic search rankings for target keywords
+- Monitor engagement metrics (time on page, bounce rate, shares)
+- Measure conversion rates and attribution
+- Analyze user feedback and comments
+- Conduct regular content audits and updates
+
+## Supporting Resources
+
+- `references/audit-checklist.md`: Comprehensive content evaluation framework
+- `references/headline-formulas.md`: Proven headline templates and examples
+- `assets/seo-checklist.html`: Interactive SEO optimization checklist
+- `scripts/content-analyzer.py`: Automated content analysis tool