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Zhongwei Li
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---
name: webinar-design
description: Use when crafting compelling webinar narratives, engagement tactics,
and attendee experiences.
---
# Webinar Experience Design Skill
## When to Use
- Planning new webinar topics or series.
- Refreshing underperforming webinar formats.
- Coaching speakers to keep virtual audiences engaged.
## Framework
1. **Narrative Arc** hook, context, proof, CTA, next steps.
2. **Engagement Moments** polls, chat prompts, demos, breakout discussions, giveaways.
3. **Visuals & Assets** slides, overlays, live demos, prerecorded segments.
4. **Speaker Roles** host/moderator, subject matter expert, customer, demo specialist.
5. **CTA Strategy** tailored offers (trials, workshops, consultations) and follow-up automation.
## Templates
- Agenda builder (time, segment, speaker, engagement tactic).
- Poll/question bank aligned to funnel stages.
- Speaker prep checklist (tech setup, talking points, interactive cues).
## Tips
- Engage every 45 minutes to combat drop-offs.
- Balance slides and live demos; use visual timers during Q&A.
- Provide value before pitch; keep CTAs clear and repeated.
---