Files
gh-gtmagents-gtm-agents-plu…/skills/webinar-design/SKILL.md
2025-11-29 18:32:11 +08:00

1.1 KiB
Raw Blame History

name, description
name description
webinar-design Use when crafting compelling webinar narratives, engagement tactics, and attendee experiences.

Webinar Experience Design Skill

When to Use

  • Planning new webinar topics or series.
  • Refreshing underperforming webinar formats.
  • Coaching speakers to keep virtual audiences engaged.

Framework

  1. Narrative Arc hook, context, proof, CTA, next steps.
  2. Engagement Moments polls, chat prompts, demos, breakout discussions, giveaways.
  3. Visuals & Assets slides, overlays, live demos, prerecorded segments.
  4. Speaker Roles host/moderator, subject matter expert, customer, demo specialist.
  5. CTA Strategy tailored offers (trials, workshops, consultations) and follow-up automation.

Templates

  • Agenda builder (time, segment, speaker, engagement tactic).
  • Poll/question bank aligned to funnel stages.
  • Speaker prep checklist (tech setup, talking points, interactive cues).

Tips

  • Engage every 45 minutes to combat drop-offs.
  • Balance slides and live demos; use visual timers during Q&A.
  • Provide value before pitch; keep CTAs clear and repeated.