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skills/engagement-analytics/SKILL.md

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+---
+name: engagement-analytics
+description: Use when measuring webinar funnel performance and diagnosing audience
+  behavior.
+---
+
+# Webinar Engagement Analytics Skill
+
+## When to Use
+- Building dashboards for registrations → attendance → engagement → conversion.
+- Investigating drop-offs or anomalous sessions.
+- Reporting to GTM leadership on webinar ROI.
+
+## Framework
+1. **Metrics Stack** – acquisition, attendance, engagement, conversion, satisfaction ladders.
+2. **KPI Design** – define thresholds per tier and align with GTM goals.
+3. **Data Plumbing** – map sources (platform, MAP, CRM, survey) and refresh schedules.
+4. **Analytics Workflow** – build dashboards/anomaly alerts and run cohort analyses.
+5. **Insight Loop** – document findings, actions, and owners in recurring reports.
+
+## Templates
+- KPI tracker spreadsheet (target vs actual vs delta).
+- Insight brief structure (observation, impact, recommendation, owner).
+- Experiment log tied to engagement metrics.
+
+## Tips
+- Track on-demand performance separately; long-tail views often exceed live.
+- Segment by acquisition channel to optimize promotion mix.
+- Combine qualitative feedback with quantitative metrics for context.
+
+---

skills/registration-ops/SKILL.md

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+---
+name: registration-ops
+description: Use when configuring registration flows, reminders, and data sync for
+  webinars.
+---
+
+# Registration & Automation Ops Skill
+
+## When to Use
+- Setting up a new webinar form or integration.
+- Troubleshooting registration/attendance data syncing to MAP/CRM.
+- Designing reminder/nurture cadences linked to webinar engagement.
+
+## Framework
+1. **Form Design** – required vs optional fields, consent language, dynamic questions.
+2. **Routing & Scoring** – assign program statuses, lead scores, account ownership.
+3. **Automation** – confirmation emails, reminder cadence, SMS/push (if used), calendar holds.
+4. **Integrations** – API/connector setup (Zoom + HubSpot, ON24 + Marketo, etc.), field mapping.
+5. **Data Hygiene** – dedupe, UTM tracking, fallback entries for manual registrants.
+
+## Templates
+- Field mapping matrix (platform → MAP/CRM).
+- Reminder schedule (T-7, T-1, T-0, post-event).
+- QA checklist for test registrations and sync validation.
+
+## Tips
+- Always include add-to-calendar links and ICS files.
+- Capture consent per region; respect language/localization needs.
+- Maintain a registration SLA to ensure sales gets live notifications for VIP sign-ups.
+
+---

skills/webinar-design/SKILL.md

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+---
+name: webinar-design
+description: Use when crafting compelling webinar narratives, engagement tactics,
+  and attendee experiences.
+---
+
+# Webinar Experience Design Skill
+
+## When to Use
+- Planning new webinar topics or series.
+- Refreshing underperforming webinar formats.
+- Coaching speakers to keep virtual audiences engaged.
+
+## Framework
+1. **Narrative Arc** – hook, context, proof, CTA, next steps.
+2. **Engagement Moments** – polls, chat prompts, demos, breakout discussions, giveaways.
+3. **Visuals & Assets** – slides, overlays, live demos, prerecorded segments.
+4. **Speaker Roles** – host/moderator, subject matter expert, customer, demo specialist.
+5. **CTA Strategy** – tailored offers (trials, workshops, consultations) and follow-up automation.
+
+## Templates
+- Agenda builder (time, segment, speaker, engagement tactic).
+- Poll/question bank aligned to funnel stages.
+- Speaker prep checklist (tech setup, talking points, interactive cues).
+
+## Tips
+- Engage every 4–5 minutes to combat drop-offs.
+- Balance slides and live demos; use visual timers during Q&A.
+- Provide value before pitch; keep CTAs clear and repeated.
+
+---