Initial commit

commands/analyze-performance.md

@@ -0,0 +1,33 @@
+---
+name: analyze-performance
+description: Consolidates webinar performance data, diagnoses drop-offs, and recommends optimizations.
+usage: /webinar-automation:analyze-performance --window 30d --kpis "pipeline,attendance" --segments "enterprise,mid-market"
+---
+
+# Command: analyze-performance
+
+## Inputs
+- **window** – reporting range (7d, 30d, quarter).
+- **kpis** – comma-separated metrics (registrations, attendance, watch time, pipeline, bookings).
+- **segments** – optional persona/industry tiers.
+- **experiments** – optional list of running tests to include.
+- **source_data** – optional warehouse/BI query references.
+
+## Workflow
+1. **Data Consolidation** – merge platform stats, MAP data, CRM outcomes, survey results.
+2. **Quality Checks** – ensure dedupe, UTM alignment, consistent stage definitions.
+3. **Insight Generation** – highlight top-performing sessions, drop-off points, engagement drivers.
+4. **Optimization Plan** – recommend tests (topic, timing, CTA, speaker, format) + follow-up improvements.
+5. **Action Tracking** – assign owners + deadlines for recommended changes.
+
+## Outputs
+- Performance summary table with KPI deltas vs targets.
+- Insight brief + prioritized actions.
+- Experiment backlog updates + measurement plan.
+
+## Agent/Skill Invocations
+- `webinar-engagement-analyst` – leads analysis.
+- `engagement-analytics` skill – provides measurement templates + diagnostics.
+- `webinar-program-architect` – ensures insights feed back into strategy.
+
+---