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commands/activate-advocacy-program.md

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+---
+name: activate-advocacy-program
+description: Turns VoC themes into advocacy campaigns, advisory boards, and reference plays.
+usage: /voice-of-customer:activate-advocacy-program --theme onboarding --cohort enterprise --format roadmap --channels advisory-board,case-study
+---
+
+# Command: activate-advocacy-program
+
+## Inputs
+- **theme** – VoC theme to spotlight (onboarding, automation, AI, integrations, support, partnership).
+- **cohort** – target customer cohort (segment, industry, ARR band).
+- **channels** – comma list of advocacy motions (advisory-board, reference, community-circle, case-study, beta-council).
+- **format** – preferred deliverable (roadmap, executive-brief, campaign-pack, notion-space).
+- **guardrails** – optional compliance or legal constraints to respect.
+
+## Workflow
+1. **Cohort Selection** – score potential advocates based on health, engagement, usage, and VoC alignment.
+2. **Program Blueprint** – define engagement model, agenda, incentives, and success metrics per channel.
+3. **Content & Enablement** – draft briefs, NDAs, run-of-show, and storytelling prompts.
+4. **Activation** – coordinate invites, logistics, and facilitation touchpoints.
+5. **Measurement & Loopback** – capture feedback, update VoC system, and publish impact summary.
+
+## Outputs
+- Advocacy program brief with objectives, personas, cadence, and KPIs.
+- Asset kit (agendas, outreach templates, content outlines) per channel.
+- Impact dashboard showing reference pipeline, influenced revenue, and satisfaction shifts.
+
+## Agent/Skill Invocations
+- `customer-advocacy-strategist` – leads cohort selection, program blueprint, and activation.
+- `voc-program-director` – ensures governance + executive visibility.
+- `advocacy-roster-system` skill – scores and tracks advocate readiness.
+- `closed-loop-playbook` skill – feeds outcomes back into VoC action tracker.
+
+---

commands/run-voc-listening-tour.md

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+---
+name: run-voc-listening-tour
+description: Plan and execute a multi-channel listening tour with curated participants and reporting cadence.
+usage: /voice-of-customer:run-voc-listening-tour --focus retention --personas cxo,admin --channels survey,interview,community --window 45d
+---
+
+# Command: run-voc-listening-tour
+
+## Inputs
+- **focus** – key objective (retention, onboarding, roadmap, experience, adoption).
+- **personas** – comma-separated persona or role targets.
+- **channels** – listening modes to activate (survey, interview, office-hours, community, support-log, review).
+- **window** – duration for the tour (30d default).
+- **incentives** – optional description of incentive or thank-you program.
+
+## Workflow
+1. **Scoping & Sampling** – build participant matrix across personas, lifecycle, regions, ARR bands.
+2. **Channel Setup** – configure survey instruments, interview guides, scheduling, and community prompts.
+3. **Coordination** – send invites, reminders, and ensure CS/AM coverage for high-value accounts.
+4. **Capture & Tagging** – collect responses, tag sentiment/driver/persona, and store in VoC workspace.
+5. **Reporting & Follow-up** – assemble interim readouts, final summary, and action assignments.
+
+## Outputs
+- Listening tour project plan with channel playbooks and timelines.
+- Participant tracker with status, notes, and incentives.
+- Executive summary + action register for each focus area.
+
+## Agent/Skill Invocations
+- `voc-program-director` – governs strategy, sampling, and reporting cadence.
+- `customer-insights-lab-analyst` – ensures tagging rigor and insight synthesis.
+- `customer-feedback-taxonomy` skill – enforces tagging/metadata standards.
+- `closed-loop-playbook` skill – routes insights to owners with SLA templates.
+
+---

commands/synthesize-voc-insights.md

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+---
+name: synthesize-voc-insights
+description: Turn multi-channel VoC signals into quantified insights, impact sizing, and exec-ready narratives.
+usage: /voice-of-customer:synthesize-voc-insights --window quarter --drivers onboarding,ai --audience exec,product --format deck
+---
+
+# Command: synthesize-voc-insights
+
+## Inputs
+- **window** – time range to cover (month, quarter, half, custom dates).
+- **drivers** – comma-separated themes or drivers to emphasize (pricing, onboarding, integrations, reliability, AI, services).
+- **audience** – exec | product | cs | marketing | sales | board (comma list allowed).
+- **format** – deck | memo | workspace | dashboard.
+- **evidence-links** – optional list of folders, dashboards, or note docs to ingest.
+
+## Workflow
+1. **Signal Harvest** – pull all tagged feedback, interviews, surveys, support logs, community posts within the window.
+2. **Taxonomy Alignment** – ensure tags match latest taxonomy; resolve duplicates and anomalies.
+3. **Quantification & Modeling** – attach ARR/churn/adoption metrics to each driver and calculate impact range.
+4. **Story Synthesis** – craft storyline with quotes, data viz, confidence levels, and recommendations per audience.
+5. **Packaging & Distribution** – format into requested output, add action register, and log follow-ups.
+
+## Outputs
+- Insight brief (deck/memo) with top drivers, opportunity sizing, and confidence.
+- Supporting appendix with quotes, data tables, and method notes.
+- Action register with owners, due dates, and measurement approach.
+
+## Agent/Skill Invocations
+- `customer-insights-lab-analyst` – leads modeling and storyline.
+- `voc-program-director` – approves narrative + ensures governance compliance.
+- `signal-correlation-workbench` skill – links telemetry to qualitative data.
+- `executive-briefing-kit` skill (from competitive-intelligence) automatically included when exec/board audience requested.
+
+---