31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: scriptwriting
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description: Use when crafting scripts, storyboards, and messaging for video content.
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---
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# Video Scriptwriting Systems Skill
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## When to Use
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- Developing scripts for explainer, testimonial, thought leadership, or product videos.
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- Aligning scripts with positioning, CTA, and voice/tone guidelines.
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- Iterating on scripts based on feedback or performance data.
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## Framework
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1. **Hook** – capture attention in first 5 seconds (question, stat, bold claim).
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2. **Problem/Insight** – relate to audience pain or opportunity.
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3. **Solution Story** – product capability or narrative proof with visuals.
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4. **Proof** – customer quote, metric, analyst validation.
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5. **CTA** – single next step (demo, trial, download, subscribe).
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## Templates
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- Script template with columns for VO/dialogue, visuals, motion notes, duration.
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- Storyboard grid with frame, description, audio, graphics, CTA.
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- Tone/voice checklist (personality traits, jargon allowances, compliance notes).
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## Tips
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- Write for ear: short sentences, contractions, conversational tone.
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- Add direction for B-roll, overlays, animations, and text callouts.
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- Plan variant clips (15s teaser, 6s bumper, square stories) from the start.
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---
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