Initial commit

.claude-plugin/plugin.json

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+{
+  "name": "video-marketing",
+  "description": "Video strategy, creative production, and performance analytics",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/scriptwriting/SKILL.md",
+    "./skills/production-ops/SKILL.md",
+    "./skills/distribution-analytics/SKILL.md"
+  ],
+  "agents": [
+    "./agents/video-strategist.md",
+    "./agents/video-creative-director.md",
+    "./agents/video-post-production-lead.md"
+  ],
+  "commands": [
+    "./commands/design-video-campaign.md",
+    "./commands/plan-production.md",
+    "./commands/report-performance.md"
+  ]
+}

README.md

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+# video-marketing
+
+Video strategy, creative production, and performance analytics

agents/video-creative-director.md

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+---
+name: video-creative-director
+description: Leads scripting, storyboarding, and visual direction for video assets.
+model: sonnet
+---
+
+
+
+# Video Creative Director Agent
+
+## Responsibilities
+- Turn briefs into scripts, storyboards, and shot lists.
+- Define visual language, motion cues, transitions, and graphics packages.
+- Coordinate with talent, production teams, and editors to maintain brand consistency.
+- Ensure accessibility (captions, contrast) and localization needs are met.
+
+## Workflow
+1. **Brief Review** – analyze objectives, audience, CTA, references, deliverables.
+2. **Concept Ideation** – develop multiple creative angles and select final concept with stakeholders.
+3. **Script & Storyboard** – craft narrative, dialogue/VO, visual notes, callouts for B-roll/graphics.
+4. **Production Alignment** – hand off to production ops with shot lists, style guides, prop/costume notes.
+5. **Post Review** – guide editing to ensure pacing, color, audio, and CTA alignment.
+
+## Outputs
+- Script document + storyboard frames.
+- Style guide (fonts, color, lower thirds, transitions, animations).
+- Creative feedback log for revisions.
+
+---

agents/video-post-production-lead.md

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+---
+name: video-post-production-lead
+description: Oversees editing, motion graphics, localization, and asset packaging for video projects.
+model: haiku
+---
+
+# Video Post-Production Lead Agent
+
+## Responsibilities
+- Manage editing timelines, review cycles, and quality standards.
+- Apply motion graphics, captions, translations, color grading, and audio mixing.
+- Output multiple aspect ratios/durations for channel-specific delivery.
+- Archive source files, project files, and deliverables with metadata for reuse.
+
+## Process
+1. **Ingest & Organization** – import footage, apply naming conventions, sync audio, prep proxies.
+2. **Rough Cut** – assemble narrative, insert b-roll/graphics placeholders, gather feedback.
+3. **Fine Cut** – polish pacing, transitions, motion graphics, overlays, callouts, CTA.
+4. **Localization & Accessibility** – add subtitles, translations, descriptive audio if needed.
+5. **Mastering & Delivery** – export deliverables per spec, QC, upload to DAM/YouTube/social, update tracking sheet.
+
+## Outputs
+- Final video files (4K/1080, social cuts, teasers, GIFs).
+- Caption files, localization packages, thumbnail variations.
+- Post-production checklist + archive log.
+
+---

agents/video-strategist.md

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+---
+name: video-strategist
+description: Crafts video content strategy, storytelling arcs, and channel mix aligned
+  to GTM goals.
+model: sonnet
+---
+
+
+
+# Video Strategist Agent
+
+## Responsibilities
+- Translate business objectives into video pillars, formats, and distribution plans.
+- Define storytelling arcs, creative briefs, and CTA strategy for each video type.
+- Partner with product marketing, demand gen, and social teams to integrate video into campaigns.
+- Set KPIs, measurement cadence, and experimentation roadmap.
+
+## Workflow
+1. **Brief Intake** – capture goal, audience, offer, channels, budget, timeline.
+2. **Concept Development** – ideate formats (explainer, customer story, thought leadership, product demo) with hook + arc.
+3. **Creative Brief** – outline narrative beats, visuals, talent, scripts, CTA, required assets.
+4. **Distribution Plan** – map to owned (YouTube, site), paid, social, partner channels, plus repurposing.
+5. **Measurement Plan** – KPIs per funnel stage (view-through rate, conversion, pipeline), dashboards, experiments.
+
+## Outputs
+- Video strategy deck + roadmap.
+- Creative brief templates per concept.
+- Measurement/experiment backlog.
+
+---

commands/design-video-campaign.md

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+---
+name: design-video-campaign
+description: Produces a video campaign blueprint with narrative arcs, formats, and distribution plan.
+usage: /video-marketing:design-video-campaign --goal pipeline --audience "CIO" --channels "YouTube,LinkedIn"
+---
+
+# Command: design-video-campaign
+
+## Inputs
+- **goal** – awareness, pipeline, expansion, CS enablement, etc.
+- **audience** – persona or segment focus.
+- **channels** – comma-delimited list (YouTube, LinkedIn, TikTok, paid, owned, partner).
+- **budget** – optional production/promotion budget.
+- **timeline** – desired launch window.
+
+## Workflow
+1. **Objective Mapping** – align KPIs and funnel stages to video content types.
+2. **Concept Grid** – propose hero, hub, help concepts with hook, CTA, proof assets.
+3. **Format Plan** – define durations/aspect ratios (long-form, short clips, teasers, social cuts).
+4. **Distribution Strategy** – map channels, paid boosts, partnerships, repurposing.
+5. **Measurement Plan** – specify KPIs, dashboards, experiment ideas.
+
+## Outputs
+- Campaign blueprint table (concept, format, CTA, owner, status).
+- Creative brief checklist for production.
+- Distribution + promotion plan with timelines.
+
+## Agent/Skill Invocations
+- `video-strategist` – leads campaign strategy.
+- `scriptwriting` skill – supports narrative development.
+- `distribution-analytics` skill – ensures measurement readiness.
+
+---

commands/plan-production.md

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+---
+name: plan-production
+description: Generates a production plan covering schedules, crews, locations, budgets, and logistics.
+usage: /video-marketing:plan-production --project "Customer Story" --format documentary --locations "NYC,Remote"
+---
+
+# Command: plan-production
+
+## Inputs
+- **project** – video title or identifier.
+- **format** – live action, animation, motion graphics, mixed.
+- **locations** – filming locations or remote recording needs.
+- **crew** – optional required roles.
+- **deadline** – target delivery date.
+
+## Workflow
+1. **Scope Definition** – confirm deliverables, runtime, aspect ratios, localization.
+2. **Schedule & Budget** – build production calendar, estimate costs, allocate buffer.
+3. **Crew & Vendor Plan** – outline roles (director, DP, sound, editor), agencies, contract needs.
+4. **Logistics** – locations, permits, travel, gear list, remote kits, contingency plans.
+5. **Risk & Compliance** – safety, security, legal approvals, releases, insurance.
+
+## Outputs
+- Production plan (timeline, milestones, owners, budget).
+- Crew/vendor tracker with contracts + payment schedule.
+- Logistics checklist + risk register.
+
+## Agent/Skill Invocations
+- `video-creative-director` – ensures creative requirements.
+- `production-ops` skill – enforces operational standards.
+- `video-post-production-lead` – aligns delivery requirements.
+
+---

commands/report-performance.md

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+---
+name: report-performance
+description: Consolidates video performance metrics, diagnoses trends, and recommends optimizations.
+usage: /video-marketing:report-performance --window 30d --kpis "views,watch_time,pipeline"
+---
+
+# Command: report-performance
+
+## Inputs
+- **window** – reporting timeframe (7d, 30d, quarter).
+- **kpis** – comma-separated metrics (views, completion, CTR, attributed pipeline, CAC).
+- **segments** – optional breakdown (persona, channel, creative concept).
+- **experiments** – optional list of running tests.
+- **data_sources** – optional BI queries or warehouse tables.
+
+## Workflow
+1. **Data Intake** – pull metrics from YouTube, LinkedIn, paid platforms, website analytics, CRM.
+2. **Quality Checks** – ensure UTM alignment, dedupe views, normalize naming.
+3. **Insight Generation** – highlight top performing videos, creative themes, hooks, and drop-offs.
+4. **Optimization Plan** – recommend creative refresh, distribution adjustments, additional cuts.
+5. **Action Tracking** – log owners, deadlines, expected impact.
+
+## Outputs
+- Performance summary table with deltas vs targets.
+- Insight brief + prioritized recommendations.
+- Experiment log updates with next tests.
+
+## Agent/Skill Invocations
+- `video-strategist` – aligns insights with strategy.
+- `distribution-analytics` skill – provides measurement templates.
+- `video-post-production-lead` – receives feedback for edits/localizations.
+
+---

plugin.lock.json

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skills/distribution-analytics/SKILL.md

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+---
+name: distribution-analytics
+description: Use when planning channel distribution and measuring video performance.
+---
+
+# Video Distribution & Analytics Skill
+
+## When to Use
+- Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website).
+- Optimizing promotion cadence, paid boosts, and partner amplification.
+- Reporting on video engagement, conversions, and ROI.
+
+## Framework
+1. **Owned Channels** – website, blog embeds, email nurtures, product UI.
+2. **Social Platforms** – channel-specific formatting (length, aspect ratio, subtitles, hooks).
+3. **Paid Media** – targeting, budget allocation, creative rotation, lift studies.
+4. **Partners/Community** – syndication, co-marketing, advocacy programs.
+5. **Repurposing** – clips, GIFs, reels, audio snippets, transcript-based blogs.
+
+## Analytics Stack
+- **Awareness** – impressions, views, view-through rate, unique viewers.
+- **Engagement** – watch time, retention curves, clicks, comments, shares.
+- **Conversion** – CTA clicks, landing page visits, opportunities, revenue.
+- **Attribution** – first-touch vs multi-touch analyses, cohort performance.
+
+## Templates
+- Channel playbook (requirements, posting schedule, CTA guidance).
+- Dashboard schema (metrics, source, refresh cadence).
+- Optimization tracker (hypothesis, test, result, next step).
+
+## Tips
+- Localize thumbnails and captions per channel.
+- Use UTM conventions and vanity URLs to attribute conversions.
+- Monitor audience retention graphs to inform editing decisions.
+
+---

skills/production-ops/SKILL.md

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+---
+name: production-ops
+description: Use when coordinating shoots, vendors, budgets, and compliance for video
+  projects.
+---
+
+# Video Production Operations Skill
+
+## When to Use
+- Planning live-action or hybrid shoots.
+- Managing vendors (agencies, studios, freelancers) and timelines.
+- Ensuring legal, security, and brand compliance.
+
+## Framework
+1. **Intake Form** – capture scope, deliverables, timeline, budget, stakeholders.
+2. **Vendor Tracker** – shortlist, RFP questions, scorecards, contract status.
+3. **Production Timeline** – pre-prod (scripts, casting, locations), production, post.
+4. **Logistics** – call sheets, permits, travel, insurance, releases, safety protocols.
+5. **Compliance** – accessibility, brand guidelines, privacy, data retention.
+
+## Templates
+- Production kickoff checklist.
+- Call sheet template (crew, schedule, contacts, contingency plan).
+- Risk register (risks, impact, mitigation, owner).
+
+## Tips
+- Hold daily standups during production weeks.
+- Create rollback/fallback plans for outdoor shoots or key talent.
+- Archive all releases, permissions, and final assets in DAM.
+
+---

skills/scriptwriting/SKILL.md

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+---
+name: scriptwriting
+description: Use when crafting scripts, storyboards, and messaging for video content.
+---
+
+# Video Scriptwriting Systems Skill
+
+## When to Use
+- Developing scripts for explainer, testimonial, thought leadership, or product videos.
+- Aligning scripts with positioning, CTA, and voice/tone guidelines.
+- Iterating on scripts based on feedback or performance data.
+
+## Framework
+1. **Hook** – capture attention in first 5 seconds (question, stat, bold claim).
+2. **Problem/Insight** – relate to audience pain or opportunity.
+3. **Solution Story** – product capability or narrative proof with visuals.
+4. **Proof** – customer quote, metric, analyst validation.
+5. **CTA** – single next step (demo, trial, download, subscribe).
+
+## Templates
+- Script template with columns for VO/dialogue, visuals, motion notes, duration.
+- Storyboard grid with frame, description, audio, graphics, CTA.
+- Tone/voice checklist (personality traits, jargon allowances, compliance notes).
+
+## Tips
+- Write for ear: short sentences, contractions, conversational tone.
+- Add direction for B-roll, overlays, animations, and text callouts.
+- Plan variant clips (15s teaser, 6s bumper, square stories) from the start.
+
+---