37 lines
1.5 KiB
Markdown
37 lines
1.5 KiB
Markdown
---
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name: distribution-analytics
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description: Use when planning channel distribution and measuring video performance.
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---
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# Video Distribution & Analytics Skill
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## When to Use
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- Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website).
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- Optimizing promotion cadence, paid boosts, and partner amplification.
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- Reporting on video engagement, conversions, and ROI.
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## Framework
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1. **Owned Channels** – website, blog embeds, email nurtures, product UI.
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2. **Social Platforms** – channel-specific formatting (length, aspect ratio, subtitles, hooks).
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3. **Paid Media** – targeting, budget allocation, creative rotation, lift studies.
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4. **Partners/Community** – syndication, co-marketing, advocacy programs.
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5. **Repurposing** – clips, GIFs, reels, audio snippets, transcript-based blogs.
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## Analytics Stack
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- **Awareness** – impressions, views, view-through rate, unique viewers.
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- **Engagement** – watch time, retention curves, clicks, comments, shares.
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- **Conversion** – CTA clicks, landing page visits, opportunities, revenue.
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- **Attribution** – first-touch vs multi-touch analyses, cohort performance.
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## Templates
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- Channel playbook (requirements, posting schedule, CTA guidance).
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- Dashboard schema (metrics, source, refresh cadence).
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- Optimization tracker (hypothesis, test, result, next step).
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## Tips
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- Localize thumbnails and captions per channel.
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- Use UTM conventions and vanity URLs to attribute conversions.
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- Monitor audience retention graphs to inform editing decisions.
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---
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