34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: report-performance
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description: Consolidates video performance metrics, diagnoses trends, and recommends optimizations.
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usage: /video-marketing:report-performance --window 30d --kpis "views,watch_time,pipeline"
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---
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# Command: report-performance
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## Inputs
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- **window** – reporting timeframe (7d, 30d, quarter).
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- **kpis** – comma-separated metrics (views, completion, CTR, attributed pipeline, CAC).
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- **segments** – optional breakdown (persona, channel, creative concept).
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- **experiments** – optional list of running tests.
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- **data_sources** – optional BI queries or warehouse tables.
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## Workflow
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1. **Data Intake** – pull metrics from YouTube, LinkedIn, paid platforms, website analytics, CRM.
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2. **Quality Checks** – ensure UTM alignment, dedupe views, normalize naming.
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3. **Insight Generation** – highlight top performing videos, creative themes, hooks, and drop-offs.
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4. **Optimization Plan** – recommend creative refresh, distribution adjustments, additional cuts.
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5. **Action Tracking** – log owners, deadlines, expected impact.
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## Outputs
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- Performance summary table with deltas vs targets.
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- Insight brief + prioritized recommendations.
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- Experiment log updates with next tests.
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## Agent/Skill Invocations
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- `video-strategist` – aligns insights with strategy.
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- `distribution-analytics` skill – provides measurement templates.
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- `video-post-production-lead` – receives feedback for edits/localizations.
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---
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