34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: design-video-campaign
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description: Produces a video campaign blueprint with narrative arcs, formats, and distribution plan.
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usage: /video-marketing:design-video-campaign --goal pipeline --audience "CIO" --channels "YouTube,LinkedIn"
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---
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# Command: design-video-campaign
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## Inputs
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- **goal** – awareness, pipeline, expansion, CS enablement, etc.
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- **audience** – persona or segment focus.
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- **channels** – comma-delimited list (YouTube, LinkedIn, TikTok, paid, owned, partner).
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- **budget** – optional production/promotion budget.
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- **timeline** – desired launch window.
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## Workflow
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1. **Objective Mapping** – align KPIs and funnel stages to video content types.
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2. **Concept Grid** – propose hero, hub, help concepts with hook, CTA, proof assets.
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3. **Format Plan** – define durations/aspect ratios (long-form, short clips, teasers, social cuts).
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4. **Distribution Strategy** – map channels, paid boosts, partnerships, repurposing.
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5. **Measurement Plan** – specify KPIs, dashboards, experiment ideas.
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## Outputs
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- Campaign blueprint table (concept, format, CTA, owner, status).
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- Creative brief checklist for production.
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- Distribution + promotion plan with timelines.
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## Agent/Skill Invocations
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- `video-strategist` – leads campaign strategy.
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- `scriptwriting` skill – supports narrative development.
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- `distribution-analytics` skill – ensures measurement readiness.
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---
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