32 lines
1.4 KiB
Markdown
32 lines
1.4 KiB
Markdown
---
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name: performance-metrics
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description: Use to define KPIs, alert thresholds, and reporting cadences for social
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calendars.
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---
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# Social Performance Metrics Skill
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## When to Use
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- Setting KPI targets for new campaigns or evergreen programs.
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- Building dashboards or scorecards for exec/stakeholder updates.
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- Diagnosing pacing, reach, or conversion issues mid-flight.
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## Framework
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1. **Metric Stack** – map awareness (reach, impressions), engagement (ER, saves, shares), conversion (traffic, pipeline), and community health (sentiment, response time).
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2. **Attribution & Tagging** – enforce UTM structure, post IDs, and partner tags for downstream analysis.
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3. **Alerting Rules** – define thresholds (± variance vs goal), alert channels, and severity tiers.
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4. **Reporting Cadence** – daily pacing snapshots, weekly recaps, campaign retros, quarterly trendlines.
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5. **Experiment Measurement** – document test KPIs, guardrails, and success decision trees.
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## Templates
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- KPI scorecard (metric → target → actual → variance → owner → notes).
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- Alert playbook (trigger condition → notification → response steps).
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- Retro template summarizing learnings, insights, and backlog actions.
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## Tips
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- Normalize metrics per channel and audience to avoid false comparisons.
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- Pair with analytics warehouse data for revenue-attribution context.
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- Keep metadata consistent (pillar, campaign, creative ID) so insights are reusable.
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---
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