44 lines
1.8 KiB
Markdown
44 lines
1.8 KiB
Markdown
---
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name: platform-frameworks
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description: Use when tailoring content formats, hooks, and publishing mechanics for
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each social platform.
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---
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# Platform Frameworks Skill
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## When to Use
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- Planning multi-channel campaigns requiring platform-specific nuances.
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- Reviewing calendars to ensure each post follows best practices.
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- Coaching contributors unfamiliar with a platform's culture or specs.
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## Framework
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### Platform Cadence & Formats
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| Platform | Cadence | Format Tips | CTA Guidance |
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| --- | --- | --- | --- |
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| LinkedIn | 3-5x/week | Lead with insight, use whitespace, add doc carousel | Invite comments + resource download |
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| X (Twitter) | Daily | Hooks < 50 chars, thread sequencing, emoji sparingly | Ask for RT/quote or drive to thread |
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| TikTok/Reels | 3-4x/week | Hook in 2s, captions, native text, trending audio | Soft CTA spoken + on-screen |
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| Instagram | 4-5x/week | Carousel storytelling, Reels for reach, alt text | DM or link-in-bio prompts |
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### Publishing Checklist
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- ✅ Dimensions + aspect ratios correct.
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- ✅ Hook formula applied (stat + POV, question, contrarian take).
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- ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
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- ✅ Accessibility: captions, alt text, color contrast.
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- ✅ Native scheduling tools or approved third-party scheduler used.
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## Templates
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- Hook bank by platform
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- CTA formulas (conversation, traffic, conversion)
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- Asset spec sheet (dimensions, length, safe zones)
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## Tips
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- Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
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- Refresh cadence guidance quarterly based on performance data and inventory.
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- Pair platform calendars with campaign briefs so creative intent is clear to contributors.
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- Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.
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---
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