48 lines
1.9 KiB
Markdown
48 lines
1.9 KiB
Markdown
---
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name: community-engagement
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description: Use when planning programs, rituals, and response frameworks for owned
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or partner communities.
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---
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# Community Engagement Patterns Skill
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## When to Use
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- Launching or refreshing Slack/Discord/Facebook/LinkedIn communities.
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- Designing ambassador, influencer, or creator enablement programs.
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- Handling sentiment spikes (positive or negative) tied to social content.
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## Framework
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### Engagement Building Blocks
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1. **Rituals** – recurring AMAs, demo days, office hours, wins threads.
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2. **Spotlights** – member highlights, case study showcases, creator takeovers.
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3. **Challenges** – thematic prompts with templates, prizes, referral boosts.
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4. **Feedback Loops** – polls, surveys, beta access, roadmap Q&As.
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### Program Playbook
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- Define success metrics (active members, participation %, referral pipeline).
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- Assign moderation tiers and escalation paths.
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- Create template library (welcome flows, DM scripts, escalation responses).
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- Sync weekly with product/support to triage insights.
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### Response Framework
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- **Listen** – capture sentiment, metadata, severity.
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- **Acknowledge** – respond publicly if appropriate, move to DMs when sensitive.
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- **Resolve** – collaborate with support/product/legal.
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- **Document** – log issue + resolution to inform future programming.
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## Templates
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- Community health dashboard template.
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- Ambassador enablement kit.
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- Crisis response matrix (severity ladder + owner by stage).
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- Welcome/onboarding message pack with DM + channel scripts.
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## Tips
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- Publish a weekly wins digest to reinforce positive behavior and keep leadership informed.
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- Maintain an escalation log so repeat issues inform new rituals or automations.
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- Rotate moderators quarterly to prevent burnout and keep tone aligned with evolving brand voice.
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- Pair community programming with GTM launches (betas, AMAs) to reinforce ROI.
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---
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