41 lines
1.6 KiB
Markdown
41 lines
1.6 KiB
Markdown
---
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name: trend-research
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description: Use when identifying cultural moments, audio trends, memes, or creator
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collaborations to inform social content.
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---
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# Trend Research & Culture Listening Skill
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## When to Use
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- Planning reactive or moment-based content.
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- Refreshing creative direction for campaigns that feel stale.
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- Arming leadership/content teams with timely POVs.
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## Framework
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### Inputs to Monitor
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1. **Platform Signals** – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
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2. **Industry Signals** – Gartner/Forrester briefings, customer communities, competitor feeds.
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3. **Audience Signals** – social listening alerts, community polls, support tickets.
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4. **Creator Ecosystem** – emerging creators, UGC submissions, partner pitches.
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### Research Process
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1. Daily 15-minute scan per priority platform.
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2. Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
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3. Score trends by relevance (brand fit, persona interest, risk level).
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4. Recommend activation concept + guardrails (tone, compliance, required approvals).
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5. Pair with content team to storyboard adaptations and distribution timing.
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## Templates
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- Trend bulletin (description, platform, example links, recommended angle).
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- Approval checklist (brand, legal, partner).
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- Creator shortlist with outreach status.
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- “Trend viability” scoring sheet with fit/risk/shelf-life sliders.
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## Tips
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- Always capture source links/media for archival.
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- Flag trends that conflict with brand safety or regulated messaging before adoption.
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- Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.
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---
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