33 lines
1.5 KiB
Markdown
33 lines
1.5 KiB
Markdown
---
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name: produce-assets
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description: Generates social-first asset briefs and copy variations for a given campaign or content pillar.
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usage: /social-media:produce-assets --campaign "AI launch" --platforms "LinkedIn,TikTok" --variants 3
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---
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# Command: produce-assets
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## Inputs
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- **campaign** – name or description of the initiative.
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- **platforms** – comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
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- **variants** – number of creative variations per platform.
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- **assets_available** – optional list of existing raw assets (video, blog, research) to reference.
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## Workflow
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1. **Signal Review** – pull hooks, proof points, and CTAs from the campaign brief or assets.
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2. **Platform Mapping** – tailor narrative approach, tone, and format to each platform’s norms.
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3. **Creative Specs** – outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links.
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4. **Variant Generation** – produce requested number of copy/visual options (A/B/C) per platform.
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5. **QA** – ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.
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## Outputs
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- Copy deck with hooks, captions, CTA variants, and metadata tags.
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- Asset spec sheet (dimensions, duration, editing guidance, motion suggestions).
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- Shot list/storyboard for video-heavy platforms (Reels, TikTok, YouTube Shorts).
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## Agent/Skill Invocations
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- `content-producer` – leads creative development.
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- `platform-frameworks` skill – enforces per-channel requirements.
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- `trend-research` skill – infuses current memes/audio/visual cues.
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---
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