33 lines
1.5 KiB
Markdown
33 lines
1.5 KiB
Markdown
---
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name: monitor-performance
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description: Aggregates channel analytics, benchmarks, and insights to optimize social programs.
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usage: /social-media:monitor-performance --window 14d --channels "LinkedIn,X,Instagram"
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---
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# Command: monitor-performance
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## Inputs
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- **window** – reporting timeframe (7d, 14d, 30d).
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- **channels** – platforms to include.
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- **goals** – optional priorities (reach, engagement, traffic, pipeline, community growth).
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- **benchmarks** – optional historical or industry comparison notes.
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## Workflow
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1. **Data Intake** – gather metrics (impressions, engagement rate, CTR, follower delta, saves/shares, referral traffic).
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2. **Quality Checks** – normalize naming, remove paid boosts if needed, align attribution windows.
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3. **Insight Generation** – highlight top/worst posts, creative themes, time-of-day patterns, audience growth.
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4. **Action Plan** – recommend experiments (hooks, formats, creators, spend shifts) aligned to goals.
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5. **Escalations** – flag brand risk or sentiment trends that require response plans.
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## Outputs
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- Dashboard-ready summary (tables + charts) per channel.
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- Narrative analysis with insights + recommended actions.
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- Experiment backlog prioritized by impact and effort.
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## Agent/Skill Invocations
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- `social-strategist` – validates alignment with GTM goals.
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- `trend-research` skill – contextualizes data with culture/moment insights.
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- `community-engagement` skill – surfaces community/programming implications.
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---
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