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skills/community-engagement/SKILL.md

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+---
+name: community-engagement
+description: Use when planning programs, rituals, and response frameworks for owned
+  or partner communities.
+---
+
+# Community Engagement Patterns Skill
+
+## When to Use
+- Launching or refreshing Slack/Discord/Facebook/LinkedIn communities.
+- Designing ambassador, influencer, or creator enablement programs.
+- Handling sentiment spikes (positive or negative) tied to social content.
+
+## Framework
+
+### Engagement Building Blocks
+1. **Rituals** – recurring AMAs, demo days, office hours, wins threads.
+2. **Spotlights** – member highlights, case study showcases, creator takeovers.
+3. **Challenges** – thematic prompts with templates, prizes, referral boosts.
+4. **Feedback Loops** – polls, surveys, beta access, roadmap Q&As.
+
+### Program Playbook
+- Define success metrics (active members, participation %, referral pipeline).
+- Assign moderation tiers and escalation paths.
+- Create template library (welcome flows, DM scripts, escalation responses).
+- Sync weekly with product/support to triage insights.
+
+### Response Framework
+- **Listen** – capture sentiment, metadata, severity.
+- **Acknowledge** – respond publicly if appropriate, move to DMs when sensitive.
+- **Resolve** – collaborate with support/product/legal.
+- **Document** – log issue + resolution to inform future programming.
+
+## Templates
+- Community health dashboard template.
+- Ambassador enablement kit.
+- Crisis response matrix (severity ladder + owner by stage).
+- Welcome/onboarding message pack with DM + channel scripts.
+
+## Tips
+- Publish a weekly wins digest to reinforce positive behavior and keep leadership informed.
+- Maintain an escalation log so repeat issues inform new rituals or automations.
+- Rotate moderators quarterly to prevent burnout and keep tone aligned with evolving brand voice.
+- Pair community programming with GTM launches (betas, AMAs) to reinforce ROI.
+
+---
+