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skills/community-engagement/SKILL.md

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+---
+name: community-engagement
+description: Use when planning programs, rituals, and response frameworks for owned
+  or partner communities.
+---
+
+# Community Engagement Patterns Skill
+
+## When to Use
+- Launching or refreshing Slack/Discord/Facebook/LinkedIn communities.
+- Designing ambassador, influencer, or creator enablement programs.
+- Handling sentiment spikes (positive or negative) tied to social content.
+
+## Framework
+
+### Engagement Building Blocks
+1. **Rituals** – recurring AMAs, demo days, office hours, wins threads.
+2. **Spotlights** – member highlights, case study showcases, creator takeovers.
+3. **Challenges** – thematic prompts with templates, prizes, referral boosts.
+4. **Feedback Loops** – polls, surveys, beta access, roadmap Q&As.
+
+### Program Playbook
+- Define success metrics (active members, participation %, referral pipeline).
+- Assign moderation tiers and escalation paths.
+- Create template library (welcome flows, DM scripts, escalation responses).
+- Sync weekly with product/support to triage insights.
+
+### Response Framework
+- **Listen** – capture sentiment, metadata, severity.
+- **Acknowledge** – respond publicly if appropriate, move to DMs when sensitive.
+- **Resolve** – collaborate with support/product/legal.
+- **Document** – log issue + resolution to inform future programming.
+
+## Templates
+- Community health dashboard template.
+- Ambassador enablement kit.
+- Crisis response matrix (severity ladder + owner by stage).
+- Welcome/onboarding message pack with DM + channel scripts.
+
+## Tips
+- Publish a weekly wins digest to reinforce positive behavior and keep leadership informed.
+- Maintain an escalation log so repeat issues inform new rituals or automations.
+- Rotate moderators quarterly to prevent burnout and keep tone aligned with evolving brand voice.
+- Pair community programming with GTM launches (betas, AMAs) to reinforce ROI.
+
+---
+

skills/platform-frameworks/SKILL.md

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+---
+name: platform-frameworks
+description: Use when tailoring content formats, hooks, and publishing mechanics for
+  each social platform.
+---
+
+# Platform Frameworks Skill
+
+## When to Use
+- Planning multi-channel campaigns requiring platform-specific nuances.
+- Reviewing calendars to ensure each post follows best practices.
+- Coaching contributors unfamiliar with a platform's culture or specs.
+
+## Framework
+
+### Platform Cadence & Formats
+| Platform | Cadence | Format Tips | CTA Guidance |
+| --- | --- | --- | --- |
+| LinkedIn | 3-5x/week | Lead with insight, use whitespace, add doc carousel | Invite comments + resource download |
+| X (Twitter) | Daily | Hooks < 50 chars, thread sequencing, emoji sparingly | Ask for RT/quote or drive to thread |
+| TikTok/Reels | 3-4x/week | Hook in 2s, captions, native text, trending audio | Soft CTA spoken + on-screen |
+| Instagram | 4-5x/week | Carousel storytelling, Reels for reach, alt text | DM or link-in-bio prompts |
+
+### Publishing Checklist
+- ✅ Dimensions + aspect ratios correct.
+- ✅ Hook formula applied (stat + POV, question, contrarian take).
+- ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
+- ✅ Accessibility: captions, alt text, color contrast.
+- ✅ Native scheduling tools or approved third-party scheduler used.
+
+## Templates
+- Hook bank by platform
+- CTA formulas (conversation, traffic, conversion)
+- Asset spec sheet (dimensions, length, safe zones)
+
+## Tips
+- Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
+- Refresh cadence guidance quarterly based on performance data and inventory.
+- Pair platform calendars with campaign briefs so creative intent is clear to contributors.
+- Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.
+
+---
+

skills/trend-research/SKILL.md

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+---
+name: trend-research
+description: Use when identifying cultural moments, audio trends, memes, or creator
+  collaborations to inform social content.
+---
+
+# Trend Research & Culture Listening Skill
+
+## When to Use
+- Planning reactive or moment-based content.
+- Refreshing creative direction for campaigns that feel stale.
+- Arming leadership/content teams with timely POVs.
+
+## Framework
+
+### Inputs to Monitor
+1. **Platform Signals** – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
+2. **Industry Signals** – Gartner/Forrester briefings, customer communities, competitor feeds.
+3. **Audience Signals** – social listening alerts, community polls, support tickets.
+4. **Creator Ecosystem** – emerging creators, UGC submissions, partner pitches.
+
+### Research Process
+1. Daily 15-minute scan per priority platform.
+2. Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
+3. Score trends by relevance (brand fit, persona interest, risk level).
+4. Recommend activation concept + guardrails (tone, compliance, required approvals).
+5. Pair with content team to storyboard adaptations and distribution timing.
+
+## Templates
+- Trend bulletin (description, platform, example links, recommended angle).
+- Approval checklist (brand, legal, partner).
+- Creator shortlist with outreach status.
+- “Trend viability” scoring sheet with fit/risk/shelf-life sliders.
+
+## Tips
+- Always capture source links/media for archival.
+- Flag trends that conflict with brand safety or regulated messaging before adoption.
+- Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.
+
+---