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commands/monitor-performance.md

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+---
+name: monitor-performance
+description: Aggregates channel analytics, benchmarks, and insights to optimize social programs.
+usage: /social-media:monitor-performance --window 14d --channels "LinkedIn,X,Instagram"
+---
+
+# Command: monitor-performance
+
+## Inputs
+- **window** – reporting timeframe (7d, 14d, 30d).
+- **channels** – platforms to include.
+- **goals** – optional priorities (reach, engagement, traffic, pipeline, community growth).
+- **benchmarks** – optional historical or industry comparison notes.
+
+## Workflow
+1. **Data Intake** – gather metrics (impressions, engagement rate, CTR, follower delta, saves/shares, referral traffic).
+2. **Quality Checks** – normalize naming, remove paid boosts if needed, align attribution windows.
+3. **Insight Generation** – highlight top/worst posts, creative themes, time-of-day patterns, audience growth.
+4. **Action Plan** – recommend experiments (hooks, formats, creators, spend shifts) aligned to goals.
+5. **Escalations** – flag brand risk or sentiment trends that require response plans.
+
+## Outputs
+- Dashboard-ready summary (tables + charts) per channel.
+- Narrative analysis with insights + recommended actions.
+- Experiment backlog prioritized by impact and effort.
+
+## Agent/Skill Invocations
+- `social-strategist` – validates alignment with GTM goals.
+- `trend-research` skill – contextualizes data with culture/moment insights.
+- `community-engagement` skill – surfaces community/programming implications.
+
+---

commands/plan-calendar.md

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+---
+name: plan-calendar
+description: Builds a 4-week cross-channel social calendar aligned to launch or evergreen goals.
+usage: /social-media:plan-calendar --goal product-launch --duration 4w --channels "LinkedIn,TikTok"
+---
+
+# Command: plan-calendar
+
+## Inputs
+- **goal** – e.g., product-launch, category-education, community-growth.
+- **duration** – time window in weeks.
+- **channels** – comma-delimited platforms.
+- **pillars** – optional content themes or campaigns to prioritize.
+
+## Workflow
+1. **Brief Parsing** – identify KPIs, audience segments, compliance or legal constraints.
+2. **Channel Allocation** – suggest posting cadence per platform based on goal.
+3. **Content Matrix** – for each slot provide format, hook, CTA, asset guidance.
+4. **Experiment Slots** – insert test ideas (hook types, CTAs, creators, boosts).
+5. **Collab Requirements** – highlight cross-functional needs (design, video, product, legal).
+
+## Outputs
+- Calendar table (date, channel, objective, format, CTA, owner, asset status).
+- KPI alignment summary and measurement plan.
+- Experiment backlog + success thresholds.
+
+## Agent/Skill Invocations
+- `social-strategist` – ensures calendar ladders up to GTM goals.
+- `platform-frameworks` skill – applies channel-specific best practices.
+- `trend-research` skill – surfaces cultural moments or audio/meme opportunities.
+
+---

commands/produce-assets.md

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+---
+name: produce-assets
+description: Generates social-first asset briefs and copy variations for a given campaign or content pillar.
+usage: /social-media:produce-assets --campaign "AI launch" --platforms "LinkedIn,TikTok" --variants 3
+---
+
+# Command: produce-assets
+
+## Inputs
+- **campaign** – name or description of the initiative.
+- **platforms** – comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
+- **variants** – number of creative variations per platform.
+- **assets_available** – optional list of existing raw assets (video, blog, research) to reference.
+
+## Workflow
+1. **Signal Review** – pull hooks, proof points, and CTAs from the campaign brief or assets.
+2. **Platform Mapping** – tailor narrative approach, tone, and format to each platform’s norms.
+3. **Creative Specs** – outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links.
+4. **Variant Generation** – produce requested number of copy/visual options (A/B/C) per platform.
+5. **QA** – ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.
+
+## Outputs
+- Copy deck with hooks, captions, CTA variants, and metadata tags.
+- Asset spec sheet (dimensions, duration, editing guidance, motion suggestions).
+- Shot list/storyboard for video-heavy platforms (Reels, TikTok, YouTube Shorts).
+
+## Agent/Skill Invocations
+- `content-producer` – leads creative development.
+- `platform-frameworks` skill – enforces per-channel requirements.
+- `trend-research` skill – infuses current memes/audio/visual cues.
+
+---