35 lines
1.6 KiB
Markdown
35 lines
1.6 KiB
Markdown
---
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name: plan-channel-roadmap
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description: Builds quarterly social channel roadmap with goals, content themes, and experiment focus.
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usage: /social-media-marketing:plan-channel-roadmap --quarter Q3 --channels linkedin,tiktok,youtube --objective demand --budget 250k
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---
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# Command: plan-channel-roadmap
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## Inputs
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- **quarter** – e.g., Q1, Q2, Q3, Q4.
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- **channels** – comma-separated list (linkedin, twitter, instagram, tiktok, youtube, facebook, community).
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- **objective** – demand | awareness | launch | advocacy | retention.
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- **budget** – optional numeric budget for paid activations.
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- **themes** – optional keywords or campaigns to highlight.
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## Workflow
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1. **Performance Review** – pull prior-quarter KPIs, benchmark vs targets, and insight highlights.
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2. **Objective Alignment** – map business priorities to channel roles and KPI stack.
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3. **Content & Experiment Plan** – outline tentpole moments, evergreen programs, and test roadmap.
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4. **Resourcing & Budget** – allocate dollars, creators, and tooling needs per channel.
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5. **Communication Pack** – prep brief + dashboard for leadership and execution teams.
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## Outputs
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- Channel roadmap doc (goals, KPIs, themes, experiments, owners).
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- Budget/resource allocation table with justifications.
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- Executive summary slide with key bets and risks.
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## Agent/Skill Invocations
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- `social-strategy-director` – leads strategy + narrative.
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- `campaign-optimization-manager` – contributes experiment roadmap + budget shifts.
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- `channel-roadmap-kit` skill – ensures roadmap template + governance requirements.
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- `social-calendar-system` skill – aligns content cadences + workflows.
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---
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