---
name: plan-channel-roadmap
description: Builds quarterly social channel roadmap with goals, content themes, and experiment focus.
usage: /social-media-marketing:plan-channel-roadmap --quarter Q3 --channels linkedin,tiktok,youtube --objective demand --budget 250k
---

# Command: plan-channel-roadmap

## Inputs
- **quarter** – e.g., Q1, Q2, Q3, Q4.
- **channels** – comma-separated list (linkedin, twitter, instagram, tiktok, youtube, facebook, community).
- **objective** – demand | awareness | launch | advocacy | retention.
- **budget** – optional numeric budget for paid activations.
- **themes** – optional keywords or campaigns to highlight.

## Workflow
1. **Performance Review** – pull prior-quarter KPIs, benchmark vs targets, and insight highlights.
2. **Objective Alignment** – map business priorities to channel roles and KPI stack.
3. **Content & Experiment Plan** – outline tentpole moments, evergreen programs, and test roadmap.
4. **Resourcing & Budget** – allocate dollars, creators, and tooling needs per channel.
5. **Communication Pack** – prep brief + dashboard for leadership and execution teams.

## Outputs
- Channel roadmap doc (goals, KPIs, themes, experiments, owners).
- Budget/resource allocation table with justifications.
- Executive summary slide with key bets and risks.

## Agent/Skill Invocations
- `social-strategy-director` – leads strategy + narrative.
- `campaign-optimization-manager` – contributes experiment roadmap + budget shifts.
- `channel-roadmap-kit` skill – ensures roadmap template + governance requirements.
- `social-calendar-system` skill – aligns content cadences + workflows.

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