50 lines
1.9 KiB
Markdown
50 lines
1.9 KiB
Markdown
---
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name: build-sequence
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description: Generate personalized, multi-touch outbound sequences across email, phone, and social.
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usage: /sales-prospecting:build-sequence --industry "SaaS" --persona "VP Sales" --length 5 --personalization high
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---
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# Build Sequence Command
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Create channel-mixed outreach cadences tailored to a given persona, industry, and ICP stage.
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## Command Syntax
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```bash
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/sales-prospecting:build-sequence \
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--industry "<segment>" \
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--persona "<role>" \
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--length <touches> \
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--personalization <low|medium|high> \
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--channels "email,linkedin,phone"
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```
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### Parameters
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- `--industry`: Industry vertical for context and proof points.
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- `--persona`: Buyer role or title.
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- `--length`: Number of touches (default 5).
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- `--personalization`: Depth of personalization (low/medium/high).
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- `--channels`: Ordered list of channels to include.
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- `--intent-level`: cold|warm|hot (affects tone and CTA).
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- `--assets`: Optional resources (case studies, reports) to embed.
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## Workflow
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1. **Persona Calibration** – pull pain points, goals, language cues.
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2. **Narrative Arc** – map touches to curiosity → value → proof → urgency → ask.
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3. **Channel Assignment** – rotate channels per touch with rationale.
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4. **Copy Drafting** – craft subject lines, body copy, social scripts, call guides.
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5. **Instrumentation** – specify success metrics and A/B test ideas.
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## Output
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- Tabular sequence plan with send day, channel, message summary, CTA.
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- Full copy deck per touch (email body, LI message, call opener, voicemail script).
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- Personalization tokens (e.g., {recent_funding}, {tech_stack}).
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- Test backlog (subject line variants, CTA swaps, timing experiments).
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## Best Practices
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- Front-load personalization; escalate urgency over time.
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- Keep mobile-friendly line lengths and single CTA.
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- Align send windows with persona working hours and time zones.
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- Log replies and auto-stop sequences on positive intent.
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---
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