gh-gtmagents-gtm-agents-plugins-sales-prospecting/commands/build-sequence.md

name, description, usage

name	description	usage
build-sequence	Generate personalized, multi-touch outbound sequences across email, phone, and social.	/sales-prospecting:build-sequence --industry "SaaS" --persona "VP Sales" --length 5 --personalization high

Build Sequence Command

Create channel-mixed outreach cadences tailored to a given persona, industry, and ICP stage.

Command Syntax

/sales-prospecting:build-sequence \
  --industry "<segment>" \
  --persona "<role>" \
  --length <touches> \
  --personalization <low|medium|high> \
  --channels "email,linkedin,phone"

Parameters

• --industry: Industry vertical for context and proof points.
• --persona: Buyer role or title.
• --length: Number of touches (default 5).
• --personalization: Depth of personalization (low/medium/high).
• --channels: Ordered list of channels to include.
• --intent-level: cold|warm|hot (affects tone and CTA).
• --assets: Optional resources (case studies, reports) to embed.

Workflow

1. Persona Calibration – pull pain points, goals, language cues.
2. Narrative Arc – map touches to curiosity → value → proof → urgency → ask.
3. Channel Assignment – rotate channels per touch with rationale.
4. Copy Drafting – craft subject lines, body copy, social scripts, call guides.
5. Instrumentation – specify success metrics and A/B test ideas.

Output

• Tabular sequence plan with send day, channel, message summary, CTA.
• Full copy deck per touch (email body, LI message, call opener, voicemail script).
• Personalization tokens (e.g., {recent_funding}, {tech_stack}).
• Test backlog (subject line variants, CTA swaps, timing experiments).

Best Practices

• Front-load personalization; escalate urgency over time.
• Keep mobile-friendly line lengths and single CTA.
• Align send windows with persona working hours and time zones.
• Log replies and auto-stop sequences on positive intent.

---