32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: enablement-kit
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description: Use to package collateral, talk tracks, and systems guidance for routed
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plays.
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---
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# Sales Handoff Enablement Kit Skill
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## When to Use
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- Launching new campaigns or lifecycle plays that generate routed leads.
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- Rolling out updated messaging, pricing, or objection handling for a segment.
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- Conducting retros where sales lacked context or assets to follow up effectively.
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## Framework
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1. **Context Brief** – campaign goal, ICP, offer, key insights, reference dashboards.
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2. **Talk Tracks & Scripts** – intro lines, discovery questions, objection responses, CTA guidance.
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3. **Collateral Pack** – links to decks, one-pagers, case studies, demos, ROI calculators.
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4. **System Instructions** – CRM workflows, sequence enrollment steps, data entry requirements.
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5. **Feedback Loop** – channel for reps to submit learnings, objections, and win stories.
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## Templates
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- One-page enablement brief (context, key messages, assets, KPIs).
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- Objection handling table (objection → response → proof).
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- Follow-up checklist (pre-call prep, talk track, assets to send, logging requirements).
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## Tips
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- Embed Loom or audio snippets to deliver tone and emphasis quickly.
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- Keep assets in a shared folder with versioning so RevOps can reference in audits.
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- Pair with `run-standups` command to remind reps of latest resources.
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---
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