32 lines
1.1 KiB
Markdown
32 lines
1.1 KiB
Markdown
---
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name: messaging-framework
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description: Use to structure value propositions, proof points, and objection responses
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for enablement assets.
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---
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# Enablement Messaging Framework Skill
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## When to Use
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- Creating new sales plays, launch content, or talk tracks.
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- Refreshing messaging for competitive shifts or product updates.
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- Enabling partners or success teams with consistent narratives.
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## Framework
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1. **Audience & Pain** – define persona, current pains, and desired state.
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2. **Value Pillars** – articulate 2-3 core benefits with supporting proof.
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3. **Proof & Stories** – attach metrics, customer quotes, ROI snippets, demos.
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4. **Objection Handling** – map common objections to concise responses.
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5. **CTA & Next Step** – specify recommended actions (demo, workshop, business case).
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## Templates
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- Message house worksheet (persona, pain, value, proof, CTA).
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- Objection/response matrix.
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- Story library index referencing assets.
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## Tips
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- Tailor variations per segment/industry but keep pillars consistent.
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- Partner with product marketing for latest proof points.
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- Revisit after every major launch or pricing change.
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---
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