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commands/launch-program.md

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+---
+name: launch-program
+description: Builds a launch plan for rolling out new enablement initiatives, including communications, training, and certification steps.
+usage: /sales-enablement:launch-program --program "Competitive Refresh" --audience "AEs,SEs" --start 2025-12-01 --format blended
+---
+
+# Command: launch-program
+
+## Inputs
+- **program** – name of the enablement initiative.
+- **audience** – comma-separated roles/segments.
+- **start** – desired launch date.
+- **format** – live | async | blended.
+- **deliverables** – optional list of assets (deck, LMS module, certification).
+- **owners** – optional list of facilitators/SMEs.
+
+## Workflow
+1. **Program Brief** – outline objectives, personas, success metrics, and prerequisites.
+2. **Timeline & Milestones** – create workback plan (asset creation, pilot, launch, reinforcement).
+3. **Comms Plan** – draft announcements, reminders, and stakeholder updates.
+4. **Training Logistics** – schedule sessions, facilitators, registration, and LMS assignments.
+5. **Certification & Measurement** – define assessment approach, score thresholds, and reporting cadence.
+
+## Outputs
+- Launch plan with timeline, milestones, and owners.
+- Communication package (email/slack copy, LMS announcements).
+- Certification + measurement checklist.
+
+## Agent/Skill Invocations
+- `enablement-strategist` – aligns objectives and success metrics.
+- `content-architect` – manages asset readiness.
+- `field-coach` – handles training/coaching logistics.
+- `reinforcement-loop` skill – ensures follow-up checkpoints.
+- `program-operations` skill – coordinates registration + tooling.
+
+---