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commands/build-playbook.md

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+---
+name: build-playbook
+description: Produces a complete sales playbook with messaging, assets, and success metrics for a given motion.
+usage: /sales-enablement:build-playbook --motion "Product Launch" --audience "AEs" --stage "Discovery"
+---
+
+# Command: build-playbook
+
+## Inputs
+- **motion** – name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
+- **audience** – target role(s) (AEs, SDRs, CSMs, partners).
+- **stage** – funnel stage focus (prospect, discovery, demo, negotiation, expansion).
+- **assets** – optional list of required asset types (deck, talk-track, ROI tool, email sequence).
+- **metrics** – optional KPIs to emphasize.
+
+## Workflow
+1. **Brief Assembly** – collect motion context, target persona, differentiators, and proof points.
+2. **Messaging Framework** – craft value prop, key questions, objection handling, and success stories.
+3. **Asset Production** – outline decks, scripts, templates, and enablement worksheets.
+4. **Activation Plan** – define rollout channel (LMS, live workshop), owners, and timeline.
+5. **Measurement** – propose KPIs, instrumentation, and review cadence.
+
+## Outputs
+- Playbook overview (motion, objectives, persona, key messages).
+- Asset checklist with links/placeholders for content-architect to populate.
+- Enablement rollout + measurement plan.
+
+## Agent/Skill Invocations
+- `enablement-strategist` – sets objectives + measurement.
+- `content-architect` – manages asset templates + metadata.
+- `field-coach` – adds reinforcement + certification plan.
+- `messaging-framework` skill – provides storytelling structure.
+- `battlecard-system` skill – ensures competitive insights are embedded.
+
+---