32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
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name: persona-intel
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description: Use to summarize persona goals, pains, proof points, and questions for
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call prep.
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---
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# Persona Intelligence Cards Skill
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## When to Use
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- Preparing discovery/interview style calls with multiple personas.
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- Equipping teams with quick reference for executive, technical, or procurement stakeholders.
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- Updating messaging blocks ahead of launches or new industries.
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## Framework
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1. **Persona Snapshot** – role, priorities, KPIs, success metrics.
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2. **Pain/Gain Map** – common challenges, desired outcomes, current initiatives.
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3. **Questions & Triggers** – discovery prompts, red flags, buying signals.
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4. **Proof & Stories** – tailored case studies, metrics, references.
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5. **Objection Handling** – typical concerns and recommended responses.
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## Templates
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- Persona one-pager (snapshot, pains, questions, proof, objections).
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- Discovery cheat sheet for multi-threaded calls.
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- Exec briefing note (headline, outcome, ask).
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## Tips
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- Keep snapshots updated quarterly with new customer evidence.
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- Highlight deal-specific context (competitor, product, region) for better adoption.
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- Pair with `call-brief-framework` to slot persona notes directly into call briefs.
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---
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