Initial commit

skills/renewal-playbooks/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: renewal-playbooks
+description: Use to design and maintain structured renewal/save motions across segments
+  and risk levels.
+---
+
+# Renewal Playbooks System Skill
+
+## When to Use
+- Building standardized renewal motions (green maintainers, yellow accelerators, red save plays).
+- Coordinating cross-functional resources for strategic accounts.
+- Training CSM/AEs on messaging, proofs, and negotiation sequences.
+
+## Framework
+1. **Segmentation** – define tiers, ARR thresholds, personas involved, and governance requirements.
+2. **Trigger Matrix** – map health indicators and risk levels to recommended plays.
+3. **Narrative Blocks** – curate value stories, ROI stats, roadmap previews, and reference assets per persona.
+4. **Commercial Guardrails** – outline pricing levers, discount approvals, and deal-desk steps.
+5. **Measurement** – tie each play to conversion, churn, and NRR metrics with review cadence.
+
+## Templates
+- Playbook card (objective, trigger, assets, timeline, owner, metrics).
+- Meeting brief template for QBR/EBR with executive checklist.
+- Risk mitigation plan linking issues to functional owners.
+
+## Tips
+- Pair with `escalation-framework` for red-tier governance.
+- Refresh narratives quarterly with product + marketing to keep proof points current.
+- Include structured feedback loops so CSMs capture deviations that worked well.
+
+---