34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: blueprint-positioning
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description: Generates a positioning/messaging framework with proof points tailored to target personas.
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usage: /product-marketing:blueprint-positioning --product "AI copilot" --persona "RevOps" --tier 1
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---
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# Command: blueprint-positioning
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## Inputs
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- **product** – name or initiative.
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- **persona** – target audience/persona.
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- **tier** – launch tier or priority (1-3).
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- **differentiators** – optional list of unique strengths to emphasize.
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- **proof_assets** – optional links to metrics, customers, analysts.
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## Workflow
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1. **Insight Review** – aggregate persona pains, existing messaging, competitive claims.
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2. **Positioning Canvas** – define audience, problem, solution, differentiation, proof.
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3. **Message House** – craft headline statement, 2-3 pillars, supporting evidence + CTAs.
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4. **Enablement Hooks** – create elevator pitch, demo storyline beats, objection responses.
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5. **Localization Options** – highlight variations for segments/regions.
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## Outputs
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- Positioning brief with message house diagram.
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- Snippet pack (taglines, 50/150/300-character blurbs, email/SMS hooks).
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- Proof library references and CTA recommendations.
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## Agent/Skill Invocations
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- `product-narrative-lead` – leads narrative development.
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- `positioning` skill – enforces structure and guardrails.
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- `competitive-intel-lead` – supplies differentiation data.
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---
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