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name: blueprint-positioning
description: Generates a positioning/messaging framework with proof points tailored to target personas.
usage: /product-marketing:blueprint-positioning --product "AI copilot" --persona "RevOps" --tier 1
---

# Command: blueprint-positioning

## Inputs
- **product** – name or initiative.
- **persona** – target audience/persona.
- **tier** – launch tier or priority (1-3).
- **differentiators** – optional list of unique strengths to emphasize.
- **proof_assets** – optional links to metrics, customers, analysts.

## Workflow
1. **Insight Review** – aggregate persona pains, existing messaging, competitive claims.
2. **Positioning Canvas** – define audience, problem, solution, differentiation, proof.
3. **Message House** – craft headline statement, 2-3 pillars, supporting evidence + CTAs.
4. **Enablement Hooks** – create elevator pitch, demo storyline beats, objection responses.
5. **Localization Options** – highlight variations for segments/regions.

## Outputs
- Positioning brief with message house diagram.
- Snippet pack (taglines, 50/150/300-character blurbs, email/SMS hooks).
- Proof library references and CTA recommendations.

## Agent/Skill Invocations
- `product-narrative-lead` – leads narrative development.
- `positioning` skill – enforces structure and guardrails.
- `competitive-intel-lead` – supplies differentiation data.

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