34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: competitive-brief
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description: Generates a competitor teardown and battlecard-focused enablement brief.
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usage: /product-marketing:competitive-brief --competitor "Acme.io" --region global --audience enterprise
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---
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# Command: competitive-brief
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## Inputs
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- **competitor** – target vendor.
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- **region** – market focus.
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- **audience** – persona/segment to tailor messaging.
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- **opportunity_stage** – optional sales stage to emphasize.
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- **proof_assets** – optional links to customers, analysts, benchmarks.
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## Workflow
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1. **Signal Intake** – gather pricing, product updates, marketing campaigns, customer chatter.
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2. **Feature/Value Comparison** – highlight differences in roadmap, integrations, services.
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3. **Messaging & Positioning** – identify competitor claims vs vulnerabilities.
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4. **Objection Handling** – craft rebuttals, proof points, switching stories.
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5. **Enablement Kit** – produce slide/snippet ready content for reps and success teams.
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## Outputs
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- Competitive dossier (table + narrative insights).
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- Battlecard PDF/slide summary with quick-reference sections.
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- Talk track + objection script plus recommended assets.
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## Agent/Skill Invocations
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- `competitive-intel-lead` – compiles insights and drafts brief.
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- `competitive-intel` skill – provides templates and guardrails.
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- `product-narrative-lead` – ensures differentiation messaging stays consistent.
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---
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