gh-gtmagents-gtm-agents-plugins-product-marketing/commands/competitive-brief.md

name, description, usage

name	description	usage
competitive-brief	Generates a competitor teardown and battlecard-focused enablement brief.	/product-marketing:competitive-brief --competitor "Acme.io" --region global --audience enterprise

Command: competitive-brief

Inputs

• competitor – target vendor.
• region – market focus.
• audience – persona/segment to tailor messaging.
• opportunity_stage – optional sales stage to emphasize.
• proof_assets – optional links to customers, analysts, benchmarks.

Workflow

1. Signal Intake – gather pricing, product updates, marketing campaigns, customer chatter.
2. Feature/Value Comparison – highlight differences in roadmap, integrations, services.
3. Messaging & Positioning – identify competitor claims vs vulnerabilities.
4. Objection Handling – craft rebuttals, proof points, switching stories.
5. Enablement Kit – produce slide/snippet ready content for reps and success teams.

Outputs

• Competitive dossier (table + narrative insights).
• Battlecard PDF/slide summary with quick-reference sections.
• Talk track + objection script plus recommended assets.

Agent/Skill Invocations

• competitive-intel-lead – compiles insights and drafts brief.
• competitive-intel skill – provides templates and guardrails.
• product-narrative-lead – ensures differentiation messaging stays consistent.

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