31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: in-app-messaging-kit
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description: Library of in-product message patterns, triggers, and targeting rules.
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---
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# In-App Messaging Kit Skill
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## When to Use
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- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
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- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
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- Testing personalization ideas tied to usage milestones or cohorts.
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## Framework
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1. **Trigger Matrix** – event-based, state-based, and contextual triggers.
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2. **Message Patterns** – tooltip, modal, checklist, banner, coachmark, chat prompt.
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3. **Targeting Rules** – persona, plan/tier, usage depth, lifecycle stage.
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4. **Measurement Plan** – success metrics (CTR, completion, conversion) and guardrails.
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5. **Localization + Accessibility** – copy guidelines, fallback flows, and escalation options.
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## Templates
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- Message brief (goal, trigger, variant, CTA, measurement).
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- Component library reference with best practices.
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- Experiment tracker linking messages to outcomes.
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## Tips
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- Keep copy concise; pair visuals or GIFs where possible.
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- Schedule “quiet hours” to avoid notification overload.
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- Tie each message to a single next-best-action to reduce decision fatigue.
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---
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