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skills/crisis-playbooks/SKILL.md

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+---
+name: crisis-playbooks
+description: Use when incidents occur and you need pre-approved workflows, templates,
+  and escalation paths.
+---
+
+# Crisis Communications Playbooks Skill
+
+## When to Use
+- Service outages, security incidents, compliance/regulatory events.
+- Negative press cycles or social media escalations.
+- Sensitive executive/HR news requiring coordinated messaging.
+
+## Framework
+1. **Severity Matrix** – classify incidents (P1-P4) with response SLAs and approvers.
+2. **Escalation Tree** – who to notify, in what order, via which channels.
+3. **Message Kits** – holding statements, customer/partner/internal scripts, social/status updates.
+4. **Channel Sequence** – timeline for status page, email, press, social, internal posts.
+5. **Monitoring & Recovery** – tracking sentiment, rumor control, follow-up updates.
+
+## Templates
+- Incident briefing doc (facts, unknowns, owners, deadlines).
+- Approval checklist for legal/security/executive signoff.
+- Post-incident report with RCA, comms metrics, and improvement actions.
+
+## Tips
+- Rehearse quarterly with tabletop exercises.
+- Keep localized versions for regulated markets.
+- Archive every incident’s comms artifacts for compliance and learning.
+
+---

skills/media-database/SKILL.md

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+---
+name: media-database
+description: Use when researching, segmenting, and maintaining journalist/analyst
+  contact lists.
+---
+
+# Media Database Operations Skill
+
+## When to Use
+- Building pitch lists for launches or thought-leadership campaigns.
+- Cleaning and deduping media contacts after staffing changes.
+- Tracking interactions, responses, and embargo agreements.
+
+## Framework
+1. **Research** – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
+2. **Segmentation** – categorize by beat, outlet tier, region, relationship status, preferred format.
+3. **Compliance** – store consent notes, GDPR considerations, embargo agreements, NDAs.
+4. **Maintenance** – monthly hygiene (bounces, role changes, new publications).
+5. **Insights** – log interactions to inform future pitches and avoid over-contacting.
+
+## Templates
+- Media list CSV schema.
+- Outreach CRM board (status, last touch, next step).
+- Consent/embargo tracking sheet.
+
+## Tips
+- Keep tags consistent so filters work across launches.
+- Track social handles for quick DM coordination during crises.
+- Note journalist preferences (format, lead time, exclusives) to personalize outreach.
+
+---

skills/messaging-frameworks/SKILL.md

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+---
+name: messaging-frameworks
+description: Use when building message houses, key statements, and proof structures
+  for announcements or crises.
+---
+
+# Messaging Frameworks Skill
+
+## When to Use
+- Preparing PR/AR launches or executive communications.
+- Aligning cross-functional teams on talking points.
+- Rapid response situations requiring consistent statements.
+
+## Framework
+1. **Headline Statement** – core POV or claim.
+2. **Support Pillars** – 2-3 proof points with data, customer stories, or analyst quotes.
+3. **Evidence** – metrics, testimonials, product differentiators.
+4. **Call to Action** – what audiences should think/feel/do next.
+5. **Guardrails** – what not to say, words to avoid, regional nuances.
+
+## Templates
+- Message house diagram (headline, pillars, proof).
+- FAQ builder (question, short answer, long answer, owner).
+- Talking point checklist per spokesperson.
+
+## Tips
+- Update frameworks quarterly to reflect roadmap and market shifts.
+- Provide short + long versions for different formats (press release vs interview).
+- Pair with creative briefs to keep visuals aligned.
+
+---