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commands/manage-crisis.md

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+---
+name: manage-crisis
+description: Generates crisis communications plan with statements, stakeholder sequencing, and monitoring tasks.
+usage: /pr-communications:manage-crisis --incident "service outage" --severity high --regions "US,EU"
+---
+
+# Command: manage-crisis
+
+## Inputs
+- **incident** – short description of issue.
+- **severity** – low/medium/high.
+- **regions** – affected geographies.
+- **audiences** – optional list (customers, partners, regulators, employees).
+- **status_page** – whether status page exists (true/false).
+
+## Workflow
+1. **Triage** – capture facts, impact, known unknowns.
+2. **Stakeholder Matrix** – map audiences, tone, required approval layers.
+3. **Messaging Kit** – produce holding statement, FAQ, internal memo, customer email, social/status updates.
+4. **Channel Sequence** – order of communications with timestamps and owners.
+5. **Monitoring Plan** – sentiment listening, press tracking, escalation triggers, and post-mortem schedule.
+
+## Outputs
+- Crisis comms brief with timeline and decision tree.
+- Draft statements + FAQs ready for legal review.
+- Monitoring checklist + reporting template.
+
+## Agent/Skill Invocations
+- `crisis-manager` – leads response planning.
+- `messaging-frameworks` skill – ensures message consistency.
+- `crisis-playbooks` skill – adds templates, escalation paths, and monitoring guardrails.
+
+---

commands/pitch-media.md

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+---
+name: pitch-media
+description: Produces personalized media outreach plan with journalist targets, pitch copy, and follow-up cadence.
+usage: /pr-communications:pitch-media --story "AI launch" --region US --tier "top" --embargo 2025-01-08T09:00:00Z
+---
+
+# Command: pitch-media
+
+## Inputs
+- **story** – topic or angle for pitching.
+- **region** – target geography.
+- **tier** – outlet tier (top, trade, regional) to shape messaging.
+- **embargo** – ISO date/time for embargo (optional).
+- **assets** – optional links to press kit, product pages, executive bios.
+
+## Workflow
+1. **Beat Matching** – surface relevant journalists/bloggers with background notes and prior coverage.
+2. **Pitch Development** – craft customizable pitch email + subject line + bulletproof CTA.
+3. **Sequencing** – define outreach order (exclusive, embargoed, broad) with timing and follow-up plan.
+4. **Enablement** – produce briefing doc and attachments references.
+5. **Tracking Plan** – set up CRM sheet or Airtable with response logging, deadlines, and sentiment.
+
+## Outputs
+- Media target table (name, outlet, angle, contact info, notes).
+- Pitch templates for initial email + follow-up.
+- Outreach tracker with dates, status, owner.
+
+## Agent/Skill Invocations
+- `media-relations-lead` – manages journalist relationships.
+- `media-database` skill – powers list research + hygiene.
+- `communications-director` – reviews messaging alignment.
+
+---

commands/plan-launch.md

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+---
+name: plan-launch
+description: Creates an integrated PR & communications plan for product/corporate announcements.
+usage: /pr-communications:plan-launch --announcement "Series C" --date 2025-01-15 --regions "US,EU"
+---
+
+# Command: plan-launch
+
+## Inputs
+- **announcement** – short description (product launch, funding, acquisition, CSR, etc.).
+- **date** – embargo or public date.
+- **regions** – comma-delimited markets.
+- **spokespeople** – optional list of execs/experts.
+- **risks** – known sensitivities or approval constraints.
+
+## Workflow
+1. **Narrative Mapping** – define message house, proof points, customer/partner quotes.
+2. **Channel Plan** – determine press release, embargo briefings, owned content, social amplification, community updates.
+3. **Timeline** – build backwards schedule for drafts, reviews, outreach, and go-live.
+4. **Stakeholder Matrix** – assign owners for content, approvals, outreach, monitoring.
+5. **Measurement** – specify KPIs (coverage, SOV, sentiment, backlinks) and reporting cadence.
+
+## Outputs
+- Launch comms plan deck/table (tasks, deadlines, owners).
+- Messaging brief and content checklist.
+- Media/outreach tracker template.
+
+## Agent/Skill Invocations
+- `communications-director` – leads narrative and cross-functional alignment.
+- `media-relations-lead` – manages pitching and media list strategy.
+- `messaging-frameworks` skill – provides structure for headline/support points.
+
+---