1.4 KiB
1.4 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| pitch-media | Produces personalized media outreach plan with journalist targets, pitch copy, and follow-up cadence. | /pr-communications:pitch-media --story "AI launch" --region US --tier "top" --embargo 2025-01-08T09:00:00Z |
Command: pitch-media
Inputs
- story – topic or angle for pitching.
- region – target geography.
- tier – outlet tier (top, trade, regional) to shape messaging.
- embargo – ISO date/time for embargo (optional).
- assets – optional links to press kit, product pages, executive bios.
Workflow
- Beat Matching – surface relevant journalists/bloggers with background notes and prior coverage.
- Pitch Development – craft customizable pitch email + subject line + bulletproof CTA.
- Sequencing – define outreach order (exclusive, embargoed, broad) with timing and follow-up plan.
- Enablement – produce briefing doc and attachments references.
- Tracking Plan – set up CRM sheet or Airtable with response logging, deadlines, and sentiment.
Outputs
- Media target table (name, outlet, angle, contact info, notes).
- Pitch templates for initial email + follow-up.
- Outreach tracker with dates, status, owner.
Agent/Skill Invocations
media-relations-lead– manages journalist relationships.media-databaseskill – powers list research + hygiene.communications-director– reviews messaging alignment.