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commands/design-event.md

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+---
+name: design-event
+description: Generates an event brief with objectives, audience, agenda, experience design, and KPIs.
+usage: /event-marketing:design-event --type "executive dinner" --goal pipeline --region "US West"
+---
+
+# Command: design-event
+
+## Inputs
+- **type** – webinar, conference, dinner, field event, partner activation, etc.
+- **goal** – pipeline, expansion, community, product adoption, etc.
+- **region** – geography or segment.
+- **budget** – optional amount.
+- **timeline** – target month/date.
+
+## Workflow
+1. **Objective Mapping** – align event purpose with KPIs and attendee personas.
+2. **Experience Blueprint** – recommend agenda, format, speakers, demos, activations.
+3. **Content & Offer Plan** – define narratives, assets, giveaways, CTAs.
+4. **Promotion Strategy** – outline invite journey, partner amplification, paid/organic mix.
+5. **Measurement Plan** – specify registration targets, attendance, engagement SLAs, post-event routing.
+
+## Outputs
+- Event brief (objectives, agenda, deliverables, KPIs).
+- Creative/messaging checklist.
+- Promotion + follow-up plan outline.
+
+## Agent/Skill Invocations
+- `event-strategist` – leads strategy + alignment.
+- `event-briefs` skill – provides standardized template + guardrails.
+- `field-program-manager` – adds localization guidance if region-specific.
+
+---

commands/follow-up-impact.md

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+---
+name: follow-up-impact
+description: Builds post-event follow-up plan plus impact report framework.
+usage: /event-marketing:follow-up-impact --event "Summit" --window 30d --kpis "pipeline,expansion"
+---
+
+# Command: follow-up-impact
+
+## Inputs
+- **event** – event identifier.
+- **window** – measurement horizon (7d/30d/quarter).
+- **kpis** – comma-separated metrics (pipeline, bookings, success metrics, NPS, meetings).
+- **segments** – optional segmentation (persona, region, tier).
+- **playbooks** – optional reference to follow-up sequences.
+
+## Workflow
+1. **Attendee Data Prep** – consolidate registrations, attendance, engagement, notes.
+2. **Routing & Follow-up** – recommend SDR/CS outreach tiers, nurture sequences, partner touchpoints.
+3. **Measurement Framework** – map KPIs to data sources, dashboards, attribution rules.
+4. **Insight Summary** – capture qualitative feedback, booth conversations, survey highlights.
+5. **Retro Plan** – schedule retro, assign action items, document learnings.
+
+## Outputs
+- Follow-up matrix (segment → owner → action → deadline).
+- KPI dashboard spec + SQL/Looker queries.
+- Retro template pre-filled with event context.
+
+## Agent/Skill Invocations
+- `field-program-manager` – coordinates regional follow-up.
+- `program-ops` skill – enforces routing/automation standards.
+- `field-playbooks` skill – suggests nurture/cadence templates.
+
+---

commands/manage-production.md

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+---
+name: manage-production
+description: Produces production plan with vendor checklist, run-of-show, and contingency matrix.
+usage: /event-marketing:manage-production --event "Summit" --format hybrid --attendees 500
+---
+
+# Command: manage-production
+
+## Inputs
+- **event** – name or identifier.
+- **format** – virtual, in-person, hybrid.
+- **attendees** – expected size.
+- **location** – optional venue/city/platform.
+- **vendors** – optional known vendors to include.
+
+## Workflow
+1. **Requirements Intake** – gather AV, staging, streaming, accessibility, branding needs.
+2. **Vendor Plan** – suggest vendor categories, RFP questions, contract reminders.
+3. **Run-of-Show** – build detailed schedule with cues, speakers, technical notes.
+4. **Operational Checklist** – staffing, registration, signage, swag, catering, shipments.
+5. **Risk & Contingency** – highlight failure points (tech, weather, travel) with backup plans.
+
+## Outputs
+- Production plan doc with responsibilities + deadlines.
+- Run-of-show table and cue sheets.
+- Risk matrix and escalation contacts.
+
+## Agent/Skill Invocations
+- `event-producer` – owns production plan.
+- `program-ops` skill – enforces ops standards.
+- `event-briefs` skill – ensures documentation completeness.
+
+---