35 lines
1.6 KiB
Markdown
35 lines
1.6 KiB
Markdown
---
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name: analyze-enrollment-funnel
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description: Audits inquiry → enrollment funnel to surface channel gaps, yield risks, and experiments.
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usage: /edtech-growth:analyze-enrollment-funnel --program "STEM Bootcamp" --audience "working-professionals" --window 90d --detail full
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---
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# Command: analyze-enrollment-funnel
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## Inputs
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- **program** – program, cohort, or product line.
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- **audience** – k12 | higher-ed | workforce | corporate | mixed (optional custom string).
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- **window** – analysis lookback (30d | 60d | 90d | custom).
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- **detail** – summary | standard | full.
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- **data-links** – optional CSV/URL for funnel metrics or CRM exports.
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## Workflow
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1. **Data Aggregation** – pull inquiries, apps started, apps completed, admits, enrollments.
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2. **Segmentation** – slice by channel, geography, persona, or program format.
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3. **Benchmarking** – compare conversion rates vs internal targets and industry references.
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4. **Root Cause + Experiment Map** – flag drop-off points, capacity issues, and prioritized tests.
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5. **Executive Readout** – package insights, recommendations, and success metrics.
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## Outputs
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- Funnel diagnostic report with charts, conversion deltas, and forecast impact.
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- Experiment backlog prioritized by velocity x impact.
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- Data QA + instrumentation checklist for RevOps.
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## Agent/Skill Invocations
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- `enrollment-growth-strategist` – leads analysis and recommendations.
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- `student-success-program-manager` – highlights downstream retention implications.
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- `enrollment-persona-playbook` skill – ensures persona/SKU segmentation structure.
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- `student-success-scorecard` skill – aligns KPIs to lifecycle outcomes.
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---
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