32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: enrollment-persona-playbook
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description: Persona + messaging framework for K-12, higher-ed, and workforce enrollment
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campaigns.
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---
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# Enrollment Persona Playbook Skill
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## When to Use
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- Planning enrollment marketing campaigns across multiple segments.
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- Aligning admissions, marketing, and partner teams on persona insights.
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- Prioritizing offers, proof points, and stewardship plans per persona.
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## Framework
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1. **Persona Canvas** – demographic profile, motivations, barriers, channel preferences.
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2. **Journey Stage Mapping** – inquiry, application, admission, enrollment, retention cues.
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3. **Messaging Architecture** – value pillars, proof points, offers, objection handling.
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4. **Channel Mix Guidance** – recommended channels + creative formats per persona.
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5. **Measurement & Signals** – KPIs and health thresholds per stage/persona.
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## Templates
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- Persona worksheet (demographics, motivations, triggers, objections).
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- Messaging matrix (pillar → proof → CTA → disclosure).
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- Channel + content pairing cheat sheet.
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## Tips
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- Revisit personas each term to incorporate economic, policy, or competitor shifts.
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- Include parent/influencer personas when applicable (K-12, higher-ed).
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- Pair with `analyze-enrollment-funnel` to prioritize high-impact segments.
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---
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