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skills/enrollment-persona-playbook/SKILL.md

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+---
+name: enrollment-persona-playbook
+description: Persona + messaging framework for K-12, higher-ed, and workforce enrollment
+  campaigns.
+---
+
+# Enrollment Persona Playbook Skill
+
+## When to Use
+- Planning enrollment marketing campaigns across multiple segments.
+- Aligning admissions, marketing, and partner teams on persona insights.
+- Prioritizing offers, proof points, and stewardship plans per persona.
+
+## Framework
+1. **Persona Canvas** – demographic profile, motivations, barriers, channel preferences.
+2. **Journey Stage Mapping** – inquiry, application, admission, enrollment, retention cues.
+3. **Messaging Architecture** – value pillars, proof points, offers, objection handling.
+4. **Channel Mix Guidance** – recommended channels + creative formats per persona.
+5. **Measurement & Signals** – KPIs and health thresholds per stage/persona.
+
+## Templates
+- Persona worksheet (demographics, motivations, triggers, objections).
+- Messaging matrix (pillar → proof → CTA → disclosure).
+- Channel + content pairing cheat sheet.
+
+## Tips
+- Revisit personas each term to incorporate economic, policy, or competitor shifts.
+- Include parent/influencer personas when applicable (K-12, higher-ed).
+- Pair with `analyze-enrollment-funnel` to prioritize high-impact segments.
+
+---