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skills/community-advocacy-toolkit/SKILL.md

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+---
+name: community-advocacy-toolkit
+description: Playbook for activating current students, alumni, and partners as advocates.
+---
+
+# Community Advocacy Toolkit Skill
+
+## When to Use
+- Launching referral programs, ambassador cohorts, or testimonial drives.
+- Equipping community managers with repeatable advocacy motions.
+- Capturing social proof for campaigns, admissions events, or partner pitches.
+
+## Framework
+1. **Advocate Segments** – active students, alumni, faculty champions, employer partners.
+2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition).
+3. **Activation Motions** – events, content spotlights, referral challenges, mentorship.
+4. **Governance** – guidelines, approval workflows, consent forms, brand usage.
+5. **Measurement** – referral volume, content reach, influence on enrollment/retention.
+
+## Templates
+- Advocate profile + consent form.
+- Campaign brief (goal, CTA, incentive, timeline, owner).
+- Reporting sheet linking advocacy activities to KPIs.
+
+## Tips
+- Rotate spotlights to keep communities inclusive and authentic.
+- Provide ready-to-use creative/toolkits so advocates can activate quickly.
+- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.
+
+---