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Zhongwei Li
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name: community-advocacy-toolkit
description: Playbook for activating current students, alumni, and partners as advocates.
---
# Community Advocacy Toolkit Skill
## When to Use
- Launching referral programs, ambassador cohorts, or testimonial drives.
- Equipping community managers with repeatable advocacy motions.
- Capturing social proof for campaigns, admissions events, or partner pitches.
## Framework
1. **Advocate Segments** active students, alumni, faculty champions, employer partners.
2. **Value Exchange** define incentives (scholarships, swag, career access, recognition).
3. **Activation Motions** events, content spotlights, referral challenges, mentorship.
4. **Governance** guidelines, approval workflows, consent forms, brand usage.
5. **Measurement** referral volume, content reach, influence on enrollment/retention.
## Templates
- Advocate profile + consent form.
- Campaign brief (goal, CTA, incentive, timeline, owner).
- Reporting sheet linking advocacy activities to KPIs.
## Tips
- Rotate spotlights to keep communities inclusive and authentic.
- Provide ready-to-use creative/toolkits so advocates can activate quickly.
- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.
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name: curriculum-alignment-kit
description: Toolkit to map EdTech programs to academic standards, accreditation,
and employer competency frameworks.
---
# Curriculum Alignment Kit Skill
## When to Use
- Preparing proposals for schools, districts, or employers that require standards mapping.
- Auditing existing courseware for compliance or accreditation reviews.
- Equipping partner managers and instructional design teams with alignment templates.
## Framework
1. **Standards Inventory** list relevant standards (Common Core, NGSS, ISTE, state-specific, employer competency models).
2. **Module Mapping** tie program modules/outcomes to standards with evidence artifacts.
3. **Assessment Alignment** connect assignments, labs, or projects to assessment rubrics.
4. **Compliance & Accessibility** document requirements (FERPA, ADA, WCAG, data privacy).
5. **Review & Sign-off** assign reviewers, track feedback, and finalize shared source of truth.
## Templates
- Alignment matrix spreadsheet (module → standard → evidence → owner).
- Reviewer checklist with accreditation/compliance prompts.
- Pilot plan outline capturing scope, evaluation metrics, and next steps.
## Tips
- Include both required and stretch standards to highlight differentiation.
- Attach evidence artifacts (lesson plans, videos, assessments) for faster review cycles.
- Pair with `design-curriculum-partnership` to auto-populate partner proposals.
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name: enrollment-persona-playbook
description: Persona + messaging framework for K-12, higher-ed, and workforce enrollment
campaigns.
---
# Enrollment Persona Playbook Skill
## When to Use
- Planning enrollment marketing campaigns across multiple segments.
- Aligning admissions, marketing, and partner teams on persona insights.
- Prioritizing offers, proof points, and stewardship plans per persona.
## Framework
1. **Persona Canvas** demographic profile, motivations, barriers, channel preferences.
2. **Journey Stage Mapping** inquiry, application, admission, enrollment, retention cues.
3. **Messaging Architecture** value pillars, proof points, offers, objection handling.
4. **Channel Mix Guidance** recommended channels + creative formats per persona.
5. **Measurement & Signals** KPIs and health thresholds per stage/persona.
## Templates
- Persona worksheet (demographics, motivations, triggers, objections).
- Messaging matrix (pillar → proof → CTA → disclosure).
- Channel + content pairing cheat sheet.
## Tips
- Revisit personas each term to incorporate economic, policy, or competitor shifts.
- Include parent/influencer personas when applicable (K-12, higher-ed).
- Pair with `analyze-enrollment-funnel` to prioritize high-impact segments.
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name: student-success-scorecard
description: Metrics framework for monitoring engagement, progression, and completion.
---
# Student Success Scorecard Skill
## When to Use
- Setting KPIs for new cohorts or programs.
- Diagnosing retention risks and intervention impact.
- Reporting to leadership, accreditation bodies, or partners.
## Framework
1. **Metric Stack** inquiry-to-enrollment, onboarding completion, engagement streaks, assignment submissions, completion rate, CSAT/NPS.
2. **Segmentation** by cohort, modality, persona, geography, instructor, partner.
3. **Risk Signals** inactivity thresholds, support ticket spikes, sentiment drops.
4. **Intervention Tracker** log nudges, coaching sessions, community events, results.
5. **Insight Narrative** highlights, risks, opportunities, recommended actions.
## Templates
- Scorecard dashboard layout (summary + drill-down tabs).
- Risk heatmap template for cohorts/segments.
- Intervention log sheet linking actions to KPI movement.
## Tips
- Automate data pulls from LMS/CRM to reduce manual effort.
- Pair leading indicators (logins, submissions) with lagging outcomes (completion, placement).
- Use with `launch-student-success-program` to define monitoring cadence.
---