1.6 KiB
1.6 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| develop-concepts | Generates creative concepts, mood boards, and messaging hooks from a campaign brief. | /design-creative:develop-concepts --campaign "Platform Launch" --audience "CIO,CTO" --channels "paid-social,web" --deliverables 3 |
Command: develop-concepts
Inputs
- campaign – name of the campaign or initiative.
- audience – key personas/segments to target.
- channels – comma-separated channels (paid-social, web, events, product, OOH).
- deliverables – number of distinct concepts to produce.
- tone – optional direction (premium, playful, bold, minimalist).
Workflow
- Brief Synthesis – pull objectives, value props, proof points, and constraints.
- Inspiration Scan – audit recent creative, competitor moves, and brand mood boards.
- Concept Generation – craft headline, narrative arc, visual direction, and CTA per concept.
- Mood Board + Copy Hooks – assemble color palette, typography, references, and copy starters.
- Review Package – compile presentation ready for stakeholder feedback with pros/cons per concept.
Outputs
- Concept deck/worksheet with headline, narrative, visuals, and CTA.
- Mood boards and reference links.
- Feedback guide with decision criteria.
Agent/Skill Invocations
creative-director– leads narrative + visual direction.brand-strategist– validates positioning and tone.design-ops-lead– maps production implications.creative-brief-frameworkskill – ensures structure + context.mood-board-builderskill – assembles visual references.