---
name: develop-concepts
description: Generates creative concepts, mood boards, and messaging hooks from a campaign brief.
usage: /design-creative:develop-concepts --campaign "Platform Launch" --audience "CIO,CTO" --channels "paid-social,web" --deliverables 3
---

# Command: develop-concepts

## Inputs
- **campaign** – name of the campaign or initiative.
- **audience** – key personas/segments to target.
- **channels** – comma-separated channels (paid-social, web, events, product, OOH).
- **deliverables** – number of distinct concepts to produce.
- **tone** – optional direction (premium, playful, bold, minimalist).

## Workflow
1. **Brief Synthesis** – pull objectives, value props, proof points, and constraints.
2. **Inspiration Scan** – audit recent creative, competitor moves, and brand mood boards.
3. **Concept Generation** – craft headline, narrative arc, visual direction, and CTA per concept.
4. **Mood Board + Copy Hooks** – assemble color palette, typography, references, and copy starters.
5. **Review Package** – compile presentation ready for stakeholder feedback with pros/cons per concept.

## Outputs
- Concept deck/worksheet with headline, narrative, visuals, and CTA.
- Mood boards and reference links.
- Feedback guide with decision criteria.

## Agent/Skill Invocations
- `creative-director` – leads narrative + visual direction.
- `brand-strategist` – validates positioning and tone.
- `design-ops-lead` – maps production implications.
- `creative-brief-framework` skill – ensures structure + context.
- `mood-board-builder` skill – assembles visual references.

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