36 lines
1.6 KiB
Markdown
36 lines
1.6 KiB
Markdown
---
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name: develop-concepts
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description: Generates creative concepts, mood boards, and messaging hooks from a campaign brief.
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usage: /design-creative:develop-concepts --campaign "Platform Launch" --audience "CIO,CTO" --channels "paid-social,web" --deliverables 3
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---
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# Command: develop-concepts
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## Inputs
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- **campaign** – name of the campaign or initiative.
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- **audience** – key personas/segments to target.
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- **channels** – comma-separated channels (paid-social, web, events, product, OOH).
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- **deliverables** – number of distinct concepts to produce.
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- **tone** – optional direction (premium, playful, bold, minimalist).
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## Workflow
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1. **Brief Synthesis** – pull objectives, value props, proof points, and constraints.
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2. **Inspiration Scan** – audit recent creative, competitor moves, and brand mood boards.
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3. **Concept Generation** – craft headline, narrative arc, visual direction, and CTA per concept.
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4. **Mood Board + Copy Hooks** – assemble color palette, typography, references, and copy starters.
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5. **Review Package** – compile presentation ready for stakeholder feedback with pros/cons per concept.
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## Outputs
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- Concept deck/worksheet with headline, narrative, visuals, and CTA.
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- Mood boards and reference links.
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- Feedback guide with decision criteria.
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## Agent/Skill Invocations
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- `creative-director` – leads narrative + visual direction.
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- `brand-strategist` – validates positioning and tone.
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- `design-ops-lead` – maps production implications.
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- `creative-brief-framework` skill – ensures structure + context.
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- `mood-board-builder` skill – assembles visual references.
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---
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